How to Copywrite for a Contractor’s Website/Blog/Social media

Contractor Copywriting

 

Overview

Most of the contractors work in an environment where they do not have a big problem getting a contract. However, if the current statistics are anything to go by, most of the industries in the US are facing stiff competition even among the contractors. Writing can set a contractor apart from the peers. This is because good writing creates an effective mode of communication with all the actors involved in the project.

Therefore, contractors must be willing to make use of copywriting in order to withstand competition. Unfortunately, the responsibilities related to writing are not given a priority. As a matter of fact, they are a last minute endeavor. In such a case, then, the writing outcomes are not professional.

This article will guide you on how a contractor can copywrite either in the website, the blog, or the social media.

how to do copywriting for a contractor

How to copywrite for a contractor’s website/blog/social media

It is important that you use your copies to show your customers what you offer. You have to present yourself as offering a unique product or service, better than what is offered in the market. Remember that there are many others in the market who are offering similar services to yours, and you need to set yourself apart. For example, the ability to offer green products and services can be very appealing to the customers.

When you are communicating with multiple stakeholders, you need to think about the language of communication. Using a language that conveys trust plays a critical role in building a strong relationship with multiple stakeholders. In particular, the ribbon ceremony should entail a good deal of spreading the word about the day, and the language that you use matters. In such a day, the copies prepared should be unique and tailored to the big event.

Major construction projects can face a plethora of problems. For example, the investors are interested in knowing about the rate of return on investment and how long it will take to realize the same. Similarly, contractors must show that the project is not exposed to a lot of risks, and that, in the present risks, the project can comfortably manage the risks. Such critical information cannot be presented carelessly.

Similarly, the local community is going to think about possible disruption to the day to day life of the society. In addition to that, a parent in the neighborhood is going to think about the safety of her children more so during the working hours. Moreover, employees could be worried that growth and expansion can lead to a situation where their traditional positions are redundant. This is more so if the affected employees are older employees.

As a contractor, you have to be sensitive to all the parties in the project, including the dissident voices. The way you community should show that you know about values and you are empathetic to the feelings of different parties. The ability for moderation is a matter of public importance. And when the passion in the community is running high, the contractor has to use wisdom and discretion. It is about establishing a delicate balance between the need to

After your copywriting, the comments made are going to help you to determine what the customers want. For example, your clients could desire a lower cost of doing business, or they might be looking for a specific type of equipment like a spray foam machine for sale. This is more so if the other businesses in other market are offering lower prices for the same quality and quantity. If you feel that you are not able to lower the cost of the products or services, then be sure to justify your action with the use of justifiable reason.

You need to evaluate how your customers are going to measure performance. In other words, they are going to seek value for the money. For example, if you have a remodeling business, your clients are going to check how the pictures are going to look like after a few years. Similarly, the customers will look for specific details such as the date of expiry and any extras available.

The brand voice should be strong and consistent. If this is done, it builds trust as well as a strong relationship with the readers. A good piece of copywriting ensures that the texts are appealing to the readers. If the text alienates the reader, then, one is going to experience a lower rate of conversion.

The call to action is perhaps the most important part of the website. As you aim at attracting traffic to your site, the main objective should be conversion without abandonment. A call to action guides the client in making a successful purchase. Its structure must be done right, and it must be conspicuous for all the readers to see. Therefore, the entrepreneur cannot go wrong at this stage.

copywriting for social media

How to copywrite for the social media

The social media offers a different kind of environment than the traditional marketing platforms. It offers quite a casual environment. However, this does not in any way mean that one should not be serious about the social media channels. Good copywriting skills require that one posts different messages to each social media network. In other words, one should not post identical copies to all the social media networks.

It is estimated that 79 % of the adults do use Facebook. In 2016, Pew Research Center reported that Facebook was the most widely used social media channel. Marketing that favors Facebook include pay-per-click as well as ad spend. Bear in mind that long-form messages are not suitable for Facebook. The message has to be short, and yet, capture critical information.

Facebook is appropriate for the promotion of external texts. These include videos, reports, and blog posts. When you post any link, ensure that you follow it up with an appropriate description. In addition to that, the signals used should be attention-grabbing in order to ensure that your marketing campaign leads to optimal outcomes.

If you decide to do copywriting through Twitter, you have to capture the message in question in 140 characters. Dan Zarella, a social media scientist, recommends Twitter messages to be 120 to 130 characters. Please note that when counting the number of characters, this does not include images and videos. Furthermore, Twitter allows a business owner to take advantage of unique features such as stream.

Instagram is most suitable for the use of visual messages. Videos and photos are most suitable for Instagram. Again, the use of long-form messages cannot be used in Instagram. When using this platform, capture the most important information in the first few words. Readers may not read the rest anyway as they concentrate on videos and photos.

hiring a copywriter

Why Hire a Professional Copywriter

Some tasks in copywriter for contractors falls under a Do It Yourself task. In other words, you can do it and be successful, without necessarily seeking an expert. However, there are a number of scenarios which could warrant the use of a professional copywriter. To start with, it could be that you just are not good in writing. Having an MBA does not necessarily mean that you are a good writer. If you cannot write, think about seeking the services of a professional copywriter.

Another reason why it is advisable to hire a copywriter is that the copywriter will ensure objectivity. As a business owner, you are already subjective, and you are going to take a position that is already taken by your business. Some of the blog posts are supposed to be written in an objective eye. Because you are not likely to do that, you should consider having someone else do it for you.

As you take part in the day to day running of the company, you will realize that you just do not have the time to write. If you write when you are rushed, you are going to produce a low-quality work. In such a case, the best thing is to leave writing in the hands of a copywriter, and you will realize that they will do a perfect work.

You may need a copywriter for contractors because he or she has the expertise that you do not have. In the modern business environment, some individuals start a business in an area that they do not have expertise on. In such a case, then, they rely on other business professionals to drive their agenda. A few contractors start a business in an area they are not good in, and leave the professionals to drive their business agenda.

Hiring a copywriter will ensure that the issue of market segmentation and the right audience is done. For example, the language that has been used on parents is different from the language that is used on teenagers.

When to hire a copywriter

How to Hire a Copywriter for Contractors

There are many copywriters available in the market. However, you have to make sure that you identify the right candidate in order to separate the wheat from the chaff. Prior to hiring a copywriter, there are a number of factors that you should consider, and these include the following:

-The budget at your disposal

-The purpose of the copywriting

-The expected outcomes of the copywriting

-The timeline of your project

A copywriter should be in a position to articulate his or her area of expertise in a clear and cohesive way. When you hire a copywriter, ask for evidence of the past projects carried out by the professional.

You need to understand that there are different types of copywriter for contractors. Therefore, you need to evaluate your project, and make a decision on who fits the project most. The following are examples of different types of copywriters:

Conversion copywriter: He is an expert in the art and process of selling. The professional uses strong skills of persuasion

-SEO copywriter: Is best placed to write blogs in a timely manner in a professional way. SEO helps in arranging the key words in order to boost the ranking of the website.

Technical copywriter: Such a professional work in an industry where the lay people may not easily understand. These include law, medicine, and engineering. If you need a copywriter in these areas, you better book early enough. This is because such copywriters are highly sought after and may take time to respond and be available.

Video copywriter: Your business could need a video in order to present the rationale and objectives of your company. The copywriter takes a big idea and summarizes it, or breaks it down.

Product copywriter: If you look at the product you bought last time, you could see a number of phrases and words, written in brief. They capture details about the product, for instance, a caption on how unique the product is. That work is done by the product copywriter.

Referrals are an effective tool of seeking the right copywriter. You need to check out your professional and personal networks in order to seek information about a certain copywriter. Instead of picking a random person, in Upwork for instance, you better ask your business associates, friends and relatives. Such sources of information are not going to mislead you.

However, much as you are going to look for a professional copywriter, that message, ultimately, is going to come from you. You are the one who is conversant with your audience, and you know what they want. The narrative of the good news will have to come from you. Again, if things go wrong in the mode of communication, the blame will fall on you. Therefore, work hand in hand with your copywriter, and be sure to make constructive criticism in the writing process.

Conclusion

The value of copywriter for contractors cannot be underestimated. It plays a critical role in crossing the right message to the audience in a professional way. As a contractor, you should think about the most effective way of exploiting the power of copy-writing. If you cannot do this on your own, it is better that you seek the help of a professional who will walk through the copywriting journey with you. Overall, copywriting has far reaching and positive implication in giving the contractors a competitive edge in the market.

 

How to Write Good Content for Lawyers

content-marketing

Overview

The law is one of the most esteemed professions in the American career landscape. The chances of making a steady income are high due to the amount clients pay and the positive outcomes of the lawsuit. However, unlike in areas such as STEM, the competition for clients in the legal profession is stiff. Therefore, you have to stand out among your peers, otherwise, you are going to record a low bottom-line.

As a lawyer, you have to present yourself in a professional way and make an impact due to the influence of the competitors. There are many tools of doing this. One of the ways through which you can achieve this is through the way you speak. The lexicon and oratory can help you stand out as an outstanding lawyer.

Another tool of helping you stand out is the content that your law firm provides. You cannot compromise on the quality of content. This article will guide you on how you can write legal content, or how you can have legal content written for you in a professional way.

How to Write Your Own Legal Content

For a startup law firm, you can think about writing your own content as you wait for your company to grow. Many start-up businesses face a plethora of challenges. Therefore, owners must find ways of saving every dollar possible. As the business grows, owners will have the privilege of hiring more professionals to join the team.

Similarly, if you have a large law firm, and you are experiencing some problems, you could still devise ways of saving money. In such a case, you can think about writing your own content. Again, the advantage of writing your content is that you will write it the way you want it. You can check on the quality, yourself. In addition to that, you understand your client in the best way, and therefore, you are going to tailor your content accordingly. In case of any mistake in content writing, you are responsible for the mistakes, and you can rectify them in the soonest time possible.

The first thing you should do is that you should be original when writing legal content. Of course, you can get information from the internet, but, inject a fresh dose on the content. One of the best ways of writing original content is through making research. Research does not have to be formal and expensive. It can be spontaneous and cheap. You can actually make observations when you are resting. As a starting point, ask yourself the following questions:

-Which are the most common legal problems does a certain locality face?

-Which mistakes do people make when looking for a lawyer?

-How can a client save money when in the process of litigation?

-How can a client know that he or she has a strong case?

Before you post any legal content, proofread your work. Ensure that you do not have any grammatical mistakes, run-on sentences, filler paragraphs, and spelling errors. Such factors can alienate your reader, and he or she can assume that you are not a professional.

writing lawyer

How to Have Content Written in a Professional Way

Lawyers can be busy professionals. A lot of time is taken in research and going to the court. Therefore, it is prudent that you think about hiring a content writer or writing agencies to write content for you.

Choose the type of content that you want written and present your preference to the writing agency. Blogging is one of the most reliable ways of driving traffic. Location pages target certain geographical areas, for instance, best DWI Lawyer Dallas. The use of audio and visuals is less common, but it has been used all the same. For example, you could break down the legal fees in a chart and present the same to an audience.

You need to appreciate the role that Search Engine Optimization plays in marketing a law firm. In the American SEO landscape, the lawyers were early adopters of SEO. Unfortunately, some law firms were left behind in the adoption of SEO and were not able to exploit the marketing opportunities that came with the same. The yellow pages and the telephone book are an outdated tool of attracting new clients. Therefore, hire a SEO professional to help you in your marketing journey.

When you hire a content writer, insist on the critical role that technology plays in writing content. At the same time, the content created has to be mobile-friendly. Google is making a lot of changes in the content marketing industry, and the content writer has to be well-versed in the latest trends facing the industry. Remember that you might need to carry out automation, more so in the scheduling of content.

When you hire a writing agency, remember to appreciate the local clients. Whereas most professionals value clients from all over the country, it is the local clients who drive business. For example, if a person is pulled over for drinking while driving in Miami, he is most likely going to contact a local lawyer. Such a lawyer understands the local landscape, and is able to handle such a case in the best way possible.

Data security in content writing is a matter of paramount importance. For example, with the use of HTTPS, hackers are not going to access sensitive or confidential information, the transactions for instance. In addition to that, you have to send and receive data from a secured server. If data security is compromised, data belong to the clients could be stolen. This will destroy the reputation of your law firm and can lead to far reaching implications in terms of cost.

It is worth noting that lawyers can deal with high sensitive information. For example, a legal professional could be dealing with matters of inheritance, and when such matters are contested, they can attract public attention. Similarly, many people would not want their private data diverted to other parties without their authorization. In such cases, then, you cannot compromise on data security.

Much as you would give your needs and preferences to the writing agency, make sure that you are not bossy, manipulative, and domineering. Remember that they are the professionals, and they understand content writing in the best way possible. Whereas you are a good lawyer, you may not be a good writer. Professionals like being given their space. Therefore, think about giving the professionals the liberty and the space they need in order to write good and consequential content.

blog for a lawyer

Factors to Consider When Choosing a Content Agency

There are several factors that you should consider when choosing a content writer or a content writing agency. To start with, choose an agency which is experienced in legal content. Unlike other types of content, legal content must be factual, accurate, and free from errors. You cannot mislead a client. A simple error could have far reaching implications on the direction of legal proceedings.

For example, the statute of limitation for medical practice is 2 years on Florida (the correct figure), and you write that it is 3 years (the wrong figure), you could mislead the client, and he or she may not get help at the right time. Therefore, you must be careful to post the right information; otherwise, you will be in trouble.

You need to seek content products and services which are within your budget. Content agencies will have different services for different quotes; you just need to choose one which will not strain your budget. Whatever the case, evaluate the capital you are injecting into your content project, and hold it against the expected income. There is no need of taking a service which is going to stretch your resources. If you find that you are straining, look for alternatives early enough.

You need to think about the availability of your writing agency. For example, if there is a crisis, can the agency be available to solve a certain problem? Similarly, if you want something posted urgently, can the agency be reached in a short time? If the writing agency is not easily accessible or available, then they is no need of doing business with such an organization as it will be inconsequential.

content marketing for a lawyer

Why is Content Important to a Law Firm?

There are several reasons why content is important to a law firm. To start with, by choosing to write content or have content written, you are presenting yourself as an authority in the field. In this case, you can explain basic legal terms and other issues related to law. For example, you can break down and demystify the court process for the clients. Through this, the clients are going to get reliable information from you and see you as a trustworthy source of information.

Writing content will help you drive traffic to your website. This is a great marketing tool which can help you in reaching out to more customers in the market. Lawyers deal with complex cases which can intimidate the clients. In additional to that, such clients could be going through a moment of emotional drain. The lawyer can use high quality content as a response to the needs of the clients.

You may have the trust of the loyal customer, but you have to reach out to the client sitting on the fence, and the client who does not know you. You have to think about the target audience and prepared customized message that will resonate well with the audience.

When the clients are seeking information from you, they should easily find you through an organic search. Therefore, you should ensure that your online visitors easily find you. For example, check how long it takes for one to find your content, and how organized your content is. If your content is not organized, then you are going to lose some clients.

Whereas it is good that content is written, you have to find a way of promoting it. Think about contacting your friends and relatives and let them know about your websites. They are going to help you in referrals. Another way of promoting content is through the social media. A significant number of Americans spend hours every week perusing through the social media. The greatest advantage with the social media content is that it is sharable. This is a characteristic that you should take advantage of.

After writing and promoting your content, it is time to evaluate conversion, and the impact it has on your law firm. Google Analytics is an effective tool of evaluating how effective a certain content strategy is. Making such an analysis will help you realize where you are going wrong, and the need to make modification thereon. In addition to that, you are going to identify strategies which are obsolete.

By implication, you are going to understand your market. For example, you could use data segmentation in order to analyze the customers who visit your blog. Variables which are of importance in client data analysis include the following:

-Age

-Gender

-Income

-Level of education

-Geographical location

You may not realize the rewards of investing in content right away, but you are going to realize the same in the course of time. You have to be patient in order to realize a return on investment, and a significant financial gain thereof. Again, when you are executing your content strategy, you are going to face some challenges, but at the same time, you are going to learn the best way of over-coming them.

Conclusion

The phrase content is king has been used so often that it is becoming a cliché, but it is all the more relevant. Lawyers can use content as a competitive tool to stand out among the peers. What is important is to have a concrete plan on the best way of handling content, and the best way of executing the content strategy plan. Overall, content marketing is a consequential and effective tool of marketing to the legal professionals.