More often than not, writers who are just starting out have been advised to settle on a niche and stick with it. Indeed, selecting a niche and writing about what you know is a safe and reliable way to work as a writer, online or otherwise. This plays a part as to why multi niche writing as been discouraged as a high-cost, high-effort, and all-around difficult route to take and, in all honesty, there is an element of truth to that.
Multi niche writing might be difficult, but what not many people grasp is that it is also highly lucrative. Even more so than single niche writing in some cases. By not allowing yourself to be pigeon-holed, you open up numerous avenues of income and opportunities which you might never have access to if you stuck to writing about the same topic day in/day out.
For that reason, this article aims to teach you how to become a multi niche master of writing, what are the benefits of multi niche writing, and how to find success as a multi niche writer:
Advantages of Multi Niche Writing:
In case you’re not yet completely sold on why multi niche writing is the better option, here are some of the advantages enumerated below:
- More Content Options. One of the biggest challenges faced by writers, specifically those writing about a single niche, is trying to create newer and more exiting content. Often times, a writer or a single topic can find himself/herself running out of things to say. This is not the case for multi niche writers – a wide range of topics ensures that there is always something to write about.
- More Readers. Because you get to talk about a variety of things, your site will lay host to a variety of readers. Multi niche writing is an effective way to generate traffic for your blog or website. This in turn gets your portfolio across to more and more people.
- More Earnings. An increase in traffic can also lead to an increase in revenue. There are numerous ways to earn from your site like affiliate links or advertisements both direct and indirect. A large volume of readers can also increase the potential for collaborations with other writers, commissions or guest writing gigs for websites, marketing deals with online brands.
- Social Media Friendly. For any writer, the ability to advertise yourself, especially through social media, can greatly improve prospects and job opportunities. With multi niche writing, the chances improve drastically as you are able to let your writing reach with a larger, more diverse group of people – people who are potential readers and visitors of your site.
How to Write About Different Niches:
Let’s cover some of the basics of mastering the art of multi niche writing. Writing is easy enough on its own, but a true writer of various topics knows how to sound like a professional no matter how obscure or technical the subject might be. Below are some of the things to remember and practice when working as a multi niche writer:
Choose the Topics You Can Understand
Being a multi niche writer does not necessarily mean writing about anything and everything under the sun. No one has the mental capacity adequate enough to be an expert on everything. As a multi niche writer, you will simply be selecting and writing on a number of niches you feel comfortable talking about. It can be concerning anything so long as you feel you can discuss it with relative ease and without getting bored or confused.
If for example, you worked in the financial industry before pursuing your writing, you might want to tackle subjects that fall under the financial blanket. If, in your free time, you enjoyed reading classic literature, then perhaps you can write about that too, and even find a correlation between the two – essentially creating a new sub-niche no one else has heard of. Situations like this sets you apart from the scores of other writers and gives you the chance to be an authority on a subject no often talked about.
Even the most learned of academics do their research and you shouldn’t be any different. The people who will be reading your article will likely be skeptical, maybe even critical of the information and opinions you bring to the table. For your own credibility and the sake of being accurate, researching on the subjects you write about and citing them as references will go a long way in building a reputation as a trustworthy writer.
Be sure to use up-to-date, trusted sources for your articles. Avoid citing other blog posts, Wikipedia, and/or social media as a source as these are known for being unreliable at best. Consider using recent information that comes from news websites and Google scholar. The data and reports should ideally be only 5 years old at the most to ensure their relevance.
Try to Answer Common Questions
Always ask yourself what questions are you answering by writing this article. Study on the current trends, watch the news to gauge people’s concerns, browse through the internet and try to learn if there are issues or subjects not written about enough. As a multi niche writer, this comes with the benefit of being able to answer questions on a variety of topics – diversifying your portfolio and expanding your readership in the process.
Try to be a guide on actual concerns and answer the real-life questions people might have – this will turn you into a known source and ensure you’re the one people go to for trusted, easy-to-read knowledge.
Try to Be Conversational
With all the research and personal expertise on the topics you write about, the next big challenge you’ll face in multi niche writing is writing in a way that is easily understandable to the average reader. Write in layman’s terms, avoid technical jargon, and try fun and conversational as possible. Though your sources might be academic or technical papers, try to translate those into a voice that can be easily digested by anyone.
In making a wide range of complex subjects accessible to readers, you are actually building a reliance among your readers. You’ll become the one they’ll visit to lay it out in a way that they can understand.
Always Proofread Aloud
Proofreading your articles is just as an important a step as the actual writing of it. Clean, concise, and grammatically correct articles builds confidence among the readers and makes you seem like a professional.
Even if you’re the kind of writer that hires proofreaders to make the edits for you, by proofreading first out loud, you give yourself the opportunity to stand in the place of the reader. This will allow you to make the necessary revisions that’ll produce a more tightly written piece. You can also make connections to other articles you’ve written, thus tying-in your articles into a more unified portfolio – the kind of portfolio websites and commissioners look out for.
Success with Multi Niche Writing:
The things mentioned so far are only half of the equation when you’re a writer. For achieving success in your multi niche writing, a certain level of business acumen is also needed. Take some of these advises into consideration with regards to your multi niche writing business:
Carefully Manage the Topics
Space posts out ensure that the topics are not too similar but not too unrelated as well. When posting new articles, never do them in quick succession. Always allow an article time to generate the traction it needs before pushing it down with another article. For multi niche writers, it might also help to split your content postings to different days that are allotted for a particular niche. For example: post all your articles about finance on a Friday and call it “Financial Friday” And executive coaching on Tuesday as, “Coaching Tuesday.”
You also don’t want any conflict between your niches to occur. Having articles on different niches that appear to be similar in style or subject might get you accused of recycling. At the same time, having articles on totally unrelated niches though can also hurt your credibility with potential commissioners as your portfolio will come across as disjointed and lacking in direction.
Still Try to Bring Something New
The point of being a multi niche writer it to allow yourself the wiggle room to explore the subjects you’re interested in without being stifled. That being said, your main concern though is ensuring that with anything you write, no matter the topic, you’re bringing something new to the table.
It can be anything – a new perspective, a highlighting of a little known issue or subject matter, an unpopular opinion, or simply just writing about something in a new and funny way. What matters is you are offering the reader something that is inherently you in your writings.
Explore the Monetization Opportunities
There are ways to earn outside of just being paid to write an article. Your blog or website can be a viable source of passive income once you have an established readership. Explore ad options through networks like Adsense to earn a pretty penny form every visitor of your site.
If you’re doing a product review, consider getting an affiliate link and earn a percentage from each purchase of that product.
This is a no brainer by now. Any website or business operation online needs to understand at least the basics of SEO. Doing so can give you the tools to increase traffic to your blog or website, generate more buzz for your writing, and generally increase you chances of finding success as a multi niche writer.
To put it simply, SEO or Search Engine Optimization, are steps and tools – including some writing tricks – that helps ensure your articles rank high in the search results of people looking for info. When people search the web for a particular topic, the search engine’s algorithm sorts through the millions of websites and contents, narrowing them down by use of criteria and keywords, and displays the results to the searcher in a rank of most relevant to least relevant
The proper use of SEO can increase your chances of coming in high on the list of search results and, in so doing, generate much larger traffic into your site.
Social media is your best friend when trying to make a name for yourself as a writer. Multi niche writing is nothing without readers therefore marketing yourself on the social media front – where a good chunk of the people on the internet hangout – is of the utmost importance.
You can select the platform/s you’re comfortable with but it is not advisable to open an account on all platforms right away. The reason being you wouldn’t want to spread yourself out thin by managing numerous accounts at the same time.
For writers, Twitter and Reddit seem to be the platform of choice though there are some writers finding success with their marketing strategy on Instagram and Facebook too. Study hard on the trends circulating the platform and try to learn some of the techniques on generating a following. You can do this by studying the way how writers who’ve found some success in your field manage their social media.
Making it in the world of social media is difficult, especially if you’re the kind of person who isn’t used to being active online constantly. But by putting in the work and marketing yourself with a passion, you will definitely see your efforts pay off when you see those readership metrics rise.
Multi niche writing is not for everyone. Its demands for a particular kind of quality and consideration is often more than what most writers are willing to give. In the end, writing should be a pleasurable and fulfilling experience and that should always take president.
If you do, however, find yourself willing and able to write about different types of subjects, enjoying the process of researching and writing on a great number of things. Than by all means explore this passion, become a master of multi niche writing and earn from doing what you love.