Rules for Writing Good Articles

article writing tips

Overview

Article writing is a piece of writing which carries a matter of interest targeted at a certain audience. In article writing, ideas or opinions are presented in a well-researched, coherent, and grammatically correct ways, in order to pass across a certain message. Such a message could be about giving information, initiating critical thinking, soliciting debate, or seeking conversion on a product or service.

At some point, you might desire to write an article. For example, you could email your local newspaper on the rising political and social temperatures that are worrying you. Similarly, you could be a nurse who wants to inform the neighborhood on evidence based practices in health and self-care.

But perhaps, one of the most visible uses of articles is in eCommerce. There is a strong correlation between Search Engine Optimization and writing of articles. If you write excellent articles, you are going to rank high in the search engines, and you are going to attract considerable traffic. The field of eCommerce heavily relies on well written content in order to increase the bottom-line of the business.

This article will guide you on how to write good articles.

Rules for writing good articles

Topic and Title

The most important thing in choosing a topic for your articles is to be relevant and unique. Your topic has to be interesting to the reader. As far as possible, choose a topic which is eye-catching and will draw the attention of the reader. Your topic and title could either attract or alienate your reader.

The following are categories of general titles and topics that you can choose:

-Expository (Explains certain subject to the reader. Usually, it does not incorporate the opinion of the writer-the writer is an objective observer makes observations.  For example if your subject was concrete art you would keep it about concrete art and be an observer without throwing in your two cents.)

-Argumentative articles

-Narrative

-Descriptive

In connection to this, it is important to avoid controversial topics. This is because you may not know how the readers are going to respond to such content. Remember, what matters are how you present yourself and your brand. You definitely want to come out as a professional and someone who is sensitive to the feelings of other people.

Content is King

When writing an article, you could be having a blank mind. You should start with creating a draft on the points that you think you must capture in the article. As you write the article, you can edit your work and remove what you are not comfortable with. Again, it is important that you start from general to specific.

When writing content, be sure to carry out an in-depth research of the topic under investigation. Be sure to use facts. For example, if you are discussing the challenges facing businesses in Palm Beach, you could refer to a survey carried out by the University of Miami. Similarly, if you are writing a health article, be sure to use authoritative sources, American Diabetes Association for instance.

When writing, consider if you are writing for a general audience, or you are writing for a specific niche or authority. If you are writing for fellow professionals, then you are at liberty to use jargon. However, when you are writing for a general audience, then avoid the use of technical language. That notwithstanding, a few technical terms can be used to a general audience. For example, most of the people are familiar with the term pro bono as used in law. That notwithstanding, it is good to avoid the use of jargon, at least as much as you can.

Be very careful about the sources of data and information that you use. For example, much as most Americans lean towards Wikipedia, it is not an authoritative source of information after all. You can use it for general information, yes, but do not go beyond there. There are ample research sources which are more credible. If you are inclined to the use of Wikipedia for your sources of data and information, then peruse through the specific pages (these are found at the end of the article).

how to write an article

Paragraphs

The structure of the paragraphs plays a critical role in determining the aesthetics and readability of your article. As a general rule, the paragraphs should not be too short or too long. When the paragraphs are too short, the aesthetics of your paper could be poor. When your paragraphs are long, they tend to alienate your reader. An ideal paragraph is composed of three parts: a topical sentence, supporting sentences, and a transition sentence.

The Voice

Your voice can help you stand out in an ocean of content. The voice you choose should resonate with the targeted audience. An objective paper should be written in third person. A subjective paper, for example, highly opinionated warrants a first person narrative as this can be used to capture ones past experiences. A brand voice is going to help you understand the culture of the company.

Whereas most of the people think that having a certain voice is an innate thing, you could, as a matter of fact, learn the voice. But whatever you do, avoid controversy. Note that the US is a multi-racial society, and you have to be careful with your communication style. Otherwise, your article might be offensive to other people, and it might take you a lot of time and effort to clear your name.

Some articles, by default, will want the use of third person. For example, if you are writing an article to submit to the National Institute of Health, then, it goes without saying that you cannot use first or second person.

Short Form or Long Form Articles

A short form article is, typically, less than 1000 words. A long form article is, typically, more than 1200 words. However, in writing, long form articles have greater benefits. With a longer article, you can capture the variables that are favorable to Google ranking. These include LSI keywords. Google has a tendency to favor a situation where the reader takes longer to read the article. It is assumed that the longer the time taken, the higher the interest of the reader in that particular article.

Avoid Plagiarism

Plagiarism, in whatever form, has brought down successful people, and have threatened the benefits that come with writing. Careers have been brought down due to plagiarism, and people have walked away covered in shame. Do not be a victim of plagiarism as it can carry harsh consequences. Google has made significant development in detecting duplicate content. If you post duplicate content, you could be penalized by Google.

Simply, avoiding plagiarism requires more effort. For example, you need to read as widely as you can. Read about Ancient Egypt, read about Ancient Greece, read about Mesopotamia. Through reading, you will be surprised at how resourceful you are going to be as you become more informed and engage in critical thinking.

In addition to that, you can make your own effort to writing. As a matter of fact, you could do a primary research on how your small business is doing and use the same to educate others. You could ask yourself questions such as:

-What challenges do I face at the workplace?

-What challenges do I face when hiring staff

-How do manage to make profit even during off-peak times?

-How am I preparing for future business opportunities?

-How am I preparing myself for future business challenges?

-Which business model do I prefer to use?

-Which is my best decision in business?

-Which is my worst mistake in business?

Why You Should Follow Instructions

If you have been instructed to write an article, then you need to follow instructions to the latter. The best way of remembering everything is through creating a template or a draft before you write the article. This means that you are not going to forget any part of the instructions.

Check the type of English that your reader wants you to use. For example, the US and the UK could be sisters, but there are some differences on how the two use language. A UK resident would write the word behavior as behaviour. Therefore, learn to reads the instructions and follow them. The instructions are going to determine how useful your article is going to be.

The Use of Technology

There are ample technological solutions that are available for the modern article writer. You need to consider exploiting these opportunities for an optimal writing experience. For instance, grammarly is a digital platform which uses natural language processing and artificial intelligence in order to check grammar and spelling among other benefits.

However, make sure you are not tempted to use technology in the wrong way. For instance, when you use an article spinner provided by the internet, all you are doing is to write new content based on the same existing content. This is not only unethical but it is not beneficial to the reader.

rules for article writing

Writing a Conclusion

A mistake that writers make is to write a conclusion when they are in a hurry. The best thing to do when writing a conclusion is to carefully read your work, and then makes an informed decision on how to write a conclusion. Again, your conclusion will depend on your target audience or your client.

You can write a conclusion through writing a summary of the points discussed in your article. In this case, you can present the key take always. You could present the most important point as a concluding punchline.

Another way of looking at a conclusion is making a futuristic argument of your topic. For instance, if you are exploring the use of artificial intelligence in construction companies in Florida, make an informed prediction of the phenomenon in the coming decade. Such a prediction should be based on the right statistics and the right sources of authority.

Proof Reading

It is not enough to rely on software in order to check if your article is polished. Go through the article in order to check if there are spelling mistakes. At this stage, check if there are sentences which do not add any value to the article. At the same time, have a checklist of all the requirements of the article and see if there is something that you might have left out and make the necessary modification.

Peer Reviews

Making a peer review is not a preserve of the academic journals. Before you post an article, send it to your friends and peers and let them offer constructive criticism. Do not accommodate what you want to hear, otherwise, you will not be learning. You can also use this opportunity to ask an expert if certain claims are factual. Peers will help you learn about new information that has been released in a certain field. For example, in Search Engine Optimization, Google keeps on changing on the trends and the practices that are critical in initiating a search.

Monetizing Your Writing

The modern writer is well-positioned to monetize his or her writing. This is due to the advantages that come with the internet. The most effective way of doing this is through starting a blog. There are other ample ways of monetizing your writing. Magazines and newspapers are on the lookout for good content and they pay generously for well written articles.

If you have a unique personal story, peruse through the internet and you will see that there are agencies that are seeking content. However, if your story falls under a true story, then make sure everything you write and say is true. Watching the following two video sources can be an inspiration:

Who the (bleep) did I marry?

-Fatal vows

If you think your personal story could help you turn to a writer, remember to handle the issue of copyright and intellectual property rights.

Conclusion

The art of writing good articles takes time and requires practice. The more articles you write, the more exposed you are going to be, and the better your writing skills are going to be. In addition to that, writing articles will help you to learn the most effective ways of monetizing your writing skills.

 

Rules for Writing Good Content for a Palm Beach Gardens, FL Locksmith’s Website

good website content for a locksmith

Overview

When you are choosing a career, you should think about the market first. Choosing to be a locksmith is a highly skilled and rewarding career. It carries immense opportunities for growth. By choosing such a high demand career, you will be able to earn a steady income, and you will be able to grow and expand.

Palm Beach Gardens is a vibrant destination that attracts people from all over Florida, and indeed, the US. There are several activities hosted by the city including the following:

-Golfing at the Honda Classic

-Shopping at the malls

-Playing baseball

-Work opportunities with established companies such as Biomet and Belcan

-Gated communities

In such a vibrant and busy environment, the locksmith will always have work to do, and clients making a call. It is common for one to experience lost or stolen keys. In addition to that, locking one out of the car is common. When people buy a new home, they take time to handle the issue of the locks. Simply put, there will be many situations where one will need a locksmith. Therefore, rarely would a locksmith be out of work.

However, like any other trade, being a locksmith can attract stiff competition. Business owners must desire to attain a competitive edge in the market and stand out among the peers. This is more so when it comes to speculation and prediction of the market. There is all the likelihood that more locksmiths will enter the market.

One of the most effective strategies of standing out among the others is through Search Engine Optimization (SEO). At the center of SEO is the need to have high quality content that will stand the test of time. This article will guide you on the rules for writing good content for your Locksmith Palm Beach Garden.

Rules for writing good content for Palm Beach Gardens, FL locksmith’s website

There is no template on writing good content for your business. Every content strategy is vulnerable to the needs and preferences of the business. In connection to this, you cannot copy and then paste a strategy that is used by other businesses. It is best to have your own strategy based on the reality of your business and the problems that are going to be solved. That notwithstanding, there are unique ways on writing good content for your Locksmith Palm Beach Garden.

Research Before Writing

It is important that you carry out comprehensive research on what you want to write about. Writing content without proper research has been likened to shooting in the dark. As you do your research, you are going to identify what is of value to the reader and discard what is inaccurate or inconsequential. There is nothing that alienates the reader than reading information which is subjective and not based on facts. Remember, you are competing against many others, and the better the research, the better the outcomes.

Florida does not have a shortage of research opportunities. You do not have to pay for research; you just need to put some little effort. When you are preparing your content, the following sources of data and information will help you write informed content:

 

website template for a locksmith

-What your customers are saying about your locksmith services, eg their complains or their willingness to make referrals

-Rolling out a customer’s survey

-Reading from the internet (this should be done with caution, and one should only select reputable sources)

-Data from the local authorities

-Research consultants in the Miami Metropole (you will have to pay for this option)

-Data from the university (eg University of Miami)

Having stated that, do not be in a hurry to carry out research. The process of research takes time and effort. Be keen to notice the trends facing Locksmith Palm Beach Garden and think about the most appropriate responses. In connection to this, collaborate with other locksmiths in order to understand the challenges facing the industry.

Choosing the Right Topic

Coming up with the right topic is perhaps one of the most difficult things that a writer can do. Have a habit of creating titles, and then modifying them as they adapt to the content. Note that some titles have made the readers lose interest. Other titles are seen as overly complex thereby pushing away the reader. By the end of the day, the topic matters a lot and its role cannot be underestimated. Bear in mind that readers are going to make decisions based on the topic. Therefore, you cannot afford to go wrong at this stage.

The Use of Keywords and Research Intent

Prior to exploring the keywords and the research intent, it is important to understand the consumer buying process because that is where it all starts (this is otherwise known as the buying decision process). The process starts with the recognition of the need, and the need is triggered either by internal or external stimuli. The consumer proceeds to making an internet search. The consumer, then, evaluates the options available. The consumer makes the purchase decision, and lastly the consumer meets the post-purchase experience.

Having stated that, you can attract the interest of the online visitor from the second stage (making a search). Consumers will look for a product or service using specific keywords, which captures there search intent. When creating content, try as much as possible to stick to the original keywords. Avoid the use of too many keywords as this will stretch your content strategy.

locksmith website marketing

The Use of Local SEO

The business of a locksmith highly depends on the local market. Therefore, you need to use content that resonates with the local people. If you need to resonate to the local cultural groups, then you should do so. Palm Beach is known for its cultural mix, and the business owner should be sensitive to culture. When you are preparing content for local SEO, be sure to incorporate words such as locksmith near me. This is because clients looking for a locksmith would not want to call a professional who is not in the vicinity.

Improve the Readability of Your Content

There are several ways through which you can improve the readability of your content. One of the best ways of doing this is tailoring your content to fit a skimming audience. The use of shorter sentences is better than the use of long and complex sentences. It has been noted that readers are alienated by long paragraph as their concentration span does not support such long paragraphs. Therefore, have a limit on the number of lines for every paragraph. What is important is to keep the reader interested as long as possible and to retain his attention.

Content creators like highlighting what are most important to a piece of content. This can be done through bolding, the use of various sub-headings, the use of brackets for explanation, and the use of transition words. This gives the reader an important take-away. It can also help address information which is deemed difficult or controversial.

By improving the readability of your content, you are enhancing your brand. For example, your content will help you to solidify your reputation compared to the peers. In connection to this, have a habit of interacting with your clients in real time. If you do this, you are going to understand how the clients respond to your content, and the basis for future improvement.

The use of a meta-description

A meta-description does not necessarily influence the ranking of a page in the search engines. However, they have a great bearing on the probability of clicking a page. Typically, this snippet should be under 160 characters and it should be a short description of what the rest of the content is about. It should carry the rationale of the paper and the expected thematic issues that the reader will experience.

If your meta-description contains grammatical errors, then your content will be deemed of low quality, and therefore not reputable. It is advisable that you write a meta-description in the active voice. However, business owners should realize that it is not all the times that the search engines present the meta-description as designed. This notwithstanding, you should not shy away from their use because of their inherent benefits.

Call-to-action

Your content should have a well-articulated call to action that should help your business achieve conversion. Such a strategy should capture the attention of the reader. A good call to action for a Locksmith Palm Beach Garden entails the following:

-Your education, skills, and experience

-Skills, education, and experience of the members of staff (if you have any)

-The years of experience (calculated from the year the business was founded)

-Types of services offered (commercial or residential)

-Availability (the assumption here is that you will be available 24/7, locksmiths must be ready to attend to emergencies anyway)

-Your pricing structure

-Stating that you are licensed and certified

-Any offers available

fresh content writing

Refreshing Your Content

It is very important that stale content is refreshed in order to inject freshness to the content. For example, the prices of products and services do change with time. Therefore, ensure that the content is updated accordingly.

Similarly, as a locksmith, you are going to experience better technology in your line of work. In such a case, then, ensure that you keep your reader updated. In fact, this is going to enhance your reputation as it shows your high level of professionalism.

There are some cases where business owners decide to revamp their entire content. Whereas this is expensive, it is worth it in the end. This is because it helps the audience to be updated with critical information. In addition to that, the reader does not read outdated content.

Analyze Your Competitors

In business, you should evaluate what your competitors are doing and this is an effective way of checking what works, and what does not work. This is otherwise known as competitive analysis. This will help you know the type of content that is likely to trend at any given time. In addition to that, it will help you identify the successful strategies that your competitors are doing.

However, do not do something which is illegal or unethical. For example, do not tarnish the name of your competitor. At the same time, do not create a public relations crisis targeting your competitor. You could face a lawsuit based on compromising the reputation of another business.

Who Should Write Your Content?

There are three main options for writing content:

-You can write content all by yourself

-You can have an in-house SEO agency

-You can outsource your writing work to either a writer or an external SEO agency

Not many locksmiths have large firms. In fact, many locksmiths are a one-man one business workforce. In such a case, the temptation is to write content all by oneself. Whereas you may be a good locksmith, you may not be a good writer. Therefore, you may consider hiring another person to handle the writing. It is understandable that taking an in-house SEO agency is expensive, but it is good to consider outsourcing your writing work.

Outsourcing will enable you to get writing products prepared by professionals. With outsourcing, you do not have to get worried about the content, and you can concentrate on the day to day running of your business. In addition to that, you are going to enjoy the services of a team which is experienced in the writing market.

Conclusion

If the current statistics are anything to go by, Palm Beach, Florida will continue to grow. Therefore, you should strategically position yourself to secure a portion of the locksmith market. If you write good content, constantly, you are going to realize optimal outcomes for your business. Having a good content strategy is not going to take place in a day. You need to be persistent and patient. Overall, the ability to write good content is indispensable in promoting the services of Locksmith Palm Beach Garden.