Copywriting Formulas that Work

copywriting formulas


To get engagement with the people you need to sell your product to, you need their attention. To get that attention, to make it undivided, and under your complete control during the time that they spend looking at a sales pitch about your product you need proven copywriting tips. Copywriting is an art of writing that has been around for as long as there were people selling stuff. But after the win of capitalism over communism the amount and practice increased steadily. There are many copywriting tips out there and it can be a challenge to pick the ones that will work for you and your product or service in particular. That is why we have prepared quite a number of tasted copywriting tips in this article that should suit your needs. The formulas or tips discussed in this article are:

  1. AIDA
  2. BAB
  3. Who Else Wants…
  4. The Four Ps
  5. PAS
  6. The Secret Of
  7. ACCA
  8. FAB
  9. Little Known Solutions
  10. QUEST
  11. The Four U’s
  12. SLAP


Apart from being a very beautiful name, AIDA is an acronym that many copywriters might be already familiar with. The letters stand for:

A- Attention – some sentence or statement that rips the reader out of his or her comfort and straight into what you are offering

I- Interest – People like to be presented with new and interesting things about their lives and the things that they need

D- Desire – Make sure to let them know that they need something and that you are the one who knows how to give them what they desire

A- Action – And finally, make sure to let them know what to do to fulfill that desire, for example, a link to a product


The second on our list of copywriting tips is also an acronym BAB. It stands for:

B- Before – The first statement should paint a picture of the life of your users or customers.

A- After – You identify a problem in their lives and ask them what it would be like if they could rid themselves of that problem with a little bit of help, help that you offer.

B- Bridge – The final part of your message should be an introduction to the way in which they can bridge the gap between what their life is like and what their life should or could be if they listen to your solution to their problem.

copywriting tips

3 Who Else Wants…

The third on our list and finally one of many copywriting tips that are not an acronym. This tip is similar to your usual “How to” post. You have to identify the needs of your users or customers. And with a simple title that starts with Who Else Wants X you can attract their attention without much effort. Be sure to use a lot of very fine descriptive language. Put yourself in their shoes. Be sure to show how you were also in their shoes once before but managed to turn things around. These types of copywriting tips are more common in the fitness industry. For example:

“Who Else Wants a firm butt”

“Who Else Wants a Small Waist”

“Who Else Wants Broad Shoulders”

“Who Else Wants Big Arms”

4 The Four P’s

This writing tip is actually a two in one solution.

The first solution or formula was coined by Henry Hoke Senior. It goes something like this:

Picture – Create some sort of image of the present or future, something that is either a thing that you think people need or have a problem with currently.

Promise – You make sure that if they follow your tips or solutions that they will no longer be stuck in that unwanted present or that with your help they will be set towards their desired future in no time and with less energy wasted.

Prove – Find ways to make people think that your solutions really work. The best way to do so is to find examples of real people in real life situations who have been helped by your approach to their problems or aspirations.

Push – Now it’s time for them to take action, encourage them that they are indeed capable of doing everything that is needed and join your affiliate, click your link, or buy your product.

The second solution is really similar but replaces some words, for example, the Four P’s stand for





It is similar but as you can see, this second approach is much more problem-based. It thinks that presenting something as a problem will make people much more likely to take action and do something. On the other hand, a proposal sounds a lot nicer than a push, which in some parts of the world or culture, might be seen as too aggressive.


The fifth tip on our list of the best and proven copywriting tips out there is another very famous acronym. The three letters PAS stand for:

P- Problem – Start by identifying problem users or customers might have

A- Agitate – Agitate the problem by presenting its real severity and the possible impact that it might have on them

S- Solution – The third and final part of this formula is when and where you lead them “into the promised land”. In other words, you show them that you offer the ideal, ultimate solution for that nagging, ever-present issue in their lives.

If we were to do research that looked at various copywriting tips and find one that has prevalent use among social media posts, the PAS would probably be the MVP of that list.

copywriting secrets

6 The Secret Of

There is some form of innate need in everyone to belong to something rare, unknown, secretive. People like to feel special, to know what only a handful of people know. That is probably the reason why conspiracy theories are so popular. It is also why Gnosticism and similar religions that were influenced by it, were so popular and still raise and fall even 2500 years after the first Gnostic texts. People want to be in something that only a few have the right or privilege of.

This tip or formula can be used in almost everything. Let’s look at some titles that are featured in various commercials, blog posts, etc.

“The Secret of Looking 10 years younger”

“The Secret of Steph Curry’s Jumper”

“The Secret of Tom Brady’s Leadership”

“The Secret of Steve Nash’s court vision”

“The Secret of Ronaldo’s Ball Control”

“The Secret of running a successful Pet store”

“The secret Restaurant Equipment for Sale


Seventh on our list of wonderful copywriting tips is another acronym that is fairly easy to remember. The letter ACCA stands for

A – Awareness – There is a problem, with wide-ranging consequences, for your audience that they are not aware of.

C – Comprehension – This problem has a lot of levels and depths to it, make sure that you describe and explain every single one of them to the best of your abilities.

C – Conviction – Make them believe that the solution is in their hands, that they need just a bit of faith or conviction in themselves to help solve this problem.

A – Action – And finally, make sure to direct their newfound hope, will, and conviction towards action that helps.

This copywriting formula is mostly used by charities or other organizations that need to arouse a sense of compassion out of people. At times we all think that we had it rough, but it is copywriting tips like this one that can help people realize just how good their life really is.


This copywriting formula stands for:

F- Feature– You have a service or item that you want to sell or get noticed by people, so you describe it and every single positive that it could bring to the potential customer

A – Advantages – Sure, there are other products out there, but in the second part of this formula you take care to explain what the advantages of your product or service are.

B – Benefits – The use and appliance of your product or service will be life-changing for them. Describe and enumerate as best as you can the numerous benefits they will enjoy as soon as they start using your item or service.

One of those newer copywriting tips that take a novel approach of “It’s not important what it is, but what it does.”

9 Little Known Solutions

People might and often assume that just because something is popular it is also the best. That is not necessarily the case, and there are a lot of people whose automatic judgment may be to push for the little known as the superior option. This is where the number 9 tip on our list of proven copywriting tips comes in. Known as “Little Known Solutions to X”, this formula makes people believe that they are about to be part of a secret club. In addition to that, it can also make them reach for their wallets faster because it also states that the rarity of X makes it more desirable.

Successful copywriting tips make people feel good, special, and unique about themselves. A couple of example of this formula are:

“Little Known Ways to Make Gardening More Fun”

“Little Known Ways to rekindle Passion in your Marriage”

“Little Known Ways to keep your New Year’s Resolutions”


You might not have noticed, but copywriting tips sometimes come with an acronym. The same is true about the tenth entry on our list of copywriting tips or formulas, QUEST. The letters stand for

Q – Qualify – The first step is to understand what your product or service is and who needs it, followed by the introduction as to why your product or service is the one to go

U – Understand -Make them feel like you know where they are, that their current issue was also your issue.

E – Educate – Show them what you have learned, tell them about every single way that you used to solve the issue at hand.

S – Stimulate – Praise your ways, show examples and proofs that will motivate or stimulate them to give your way a chance

T – Transition – Show them the way to become your customers. Now they are only people reading a post or ad, but once they try your product they will become different people, better people.

11 The Four U’s

The UUUU or the Four U’s principle stands for:

Useful – The first of the Four U’s is knowing that you need to be useful. Readers don’t have too much time to waste, so make their time count.

Urgency – make sure to make them believe that there needs to be action right away. Your product is limited, or something is so popular that it is flying off shelves. Even if you apply this to blog posts it can work. Just convince the readers that they will benefit from this post as soon as they read it.

Unique – Be sure to convince them that what you are offering is unique in the way that it will benefit them. People might see similar but the effects will be superior.

Ultra Specific – Be very detailed, as much as possible, ultra-specific about the three U’s that we mentioned earlier.

The creator of this copywriting tip was non-other than business guru Michael Masterson. He showed just how effective it can be when it is used or headlines or titles.


The last entry on our list of the best copywriting tips and formulas is another acronym SLAP. It stands for:

S – Stop – Makes sure that you create something, like a title.

L – Look -that Title will make your audience stop and want to explore what you offer.

A – Act – Those two should make their mind eager for more and to find out more they will have to do what our final step implies

P – Purchase – THe final effect of this copywriting tip is making sure that the readers will go out and buy what you have to offer.

When you want to write a book blurb, for example, you can choose this formula.

How to Write a Novel

writing a novel

Create that winning story idea

When thinking about Novel Writing you have to realize that this means you will be writing 75,000 to 100,000 words on this story. That is a lot of writing. In novel writing most writers will write somewhere between 1,000 and 3,000 words per day. Let’s say you are somewhere in the middle at 2,000 words per day and you work 6 days a week on your book. You are making a commitment in the case of an 80,000 word book to at least 7 weeks of solid work.

This period is going to be the minimum amount of time that it takes to complete your book and assumes that you get no false starts and that you are able to just write and it all comes together perfectly.

Will your story sustain 75,000 to 100,000 words? Will the story keep the reader’s interest over that length of book? If you have doubts, then think again for another idea.

A great way of understanding the market, and what is selling, is to take a look at the Amazon best-sellers list. Check-out the kind of books that are selling. Learn from those already actively Novel Writing

The last thing that you want is to spend all that time writing and then have nobody buy the book.

Your technique

There are two primary sorts of writers. There are those that sit down and plan out the whole book before they start to write. They will know the entire story and what each chapter will contain. Only then will they fill in the actual writing into each chapter. Then again, there are those that like to jump straight in and discover the story as it goes along, certainly a more risky strategy and may require a lot of rewriting in some cases, as ideas fail to pan out. Author Stephen King is one of these writers and just jumps straight into the story.

In Novel Writing I suggest that you do have at least a minimal structure otherwise you run the risk of completing the story in 20,000 words.

Get your research done

Your reader must be able to believe in what you write. Even a story like Harry Potter had to have a structure within which the author set the stories. Even though the stories were fantasy there had to be a set of rules within which the fantasy played out.

If writing a story that is based around a San Jaoquin County Project Management Company, for example, you need to be accurate about procedures and what can or cannot be done in that context. If you have glaring errors, it distracts the reader from the story and makes it unbelievable. Keep your characters consistent, make notes about each main character describing them physically and mentally. Make a note about their relationships with other characters. That way, if they re-enter the story later in the book, you will be sure that they have not suddenly become a very different character.

That special character

Of all the characters in the book, there will probably be one who takes center stage throughout the book. The hero or protagonist. It is important that this character develops through the story and ultimately develops into someone with a heroic persona. They must be a better version of themselves than they were at the start.

This is not to say that the hero/heroine has to be perfect, in fact to make them more believable it helps if they have some flaws. Flaws that can be corrected by the end of the story. Your antagonist (bad guy) also has to be well thought out. Do not make him bad without showing why he is bad. If he/she is bad, then help the reader understand why.

For every single character you need to have written down in your notes, the answers to:

  • What do they want?
  • Who or what is stopping them from getting it?
  • What will they do to fix this?

Sometimes it is easy to get a lot of characters confused. Try and make each character different from all the others. Do not add too many characters in one go or the reader will just find it too much work and will quit.


novel writing

Expand the writing idea into a full length plot

All books have a structure, many of them follow a simple formula. The author simply hangs the story on this structure, Let’s take a look at a typical structure. Nearly every writing coach is going to provide pretty much the same basic structure.

  • The opener
  • An exciting occurrence that has a huge impact
  • Waves of further crises that add stress to the situation
  • A Climax
  • A conclusion

In novel writing it is the utmost importance to capture the reader at the earliest opportunity (the exciting occurrence) and then keep them hooked by employing the subsequent crises as the whole story builds towards its climax. Then after the climax give the raiders closure by filling in the gaps in the story.

Even the most well known authors tend to follow this structure, even though at first glance their writing may seem very different.

Who is telling the story?

In writing the story you will choose which voice to use.

  • First Person: I and me
  • Second Person: You and Your
  • Third Person: He, she or it

In an ideal world this means that the Point of View that narrates the story should be consistent throughout the story. If that is not possible, then only one POV per chapter. Your reader will view the whole story from the perspective of the one chosen character. You may think that this limits the writer to using the first person only, but the fact is that most stories are written in the third person.

The fact is that nothing will have more impact on the story than the point of view it is written from.

In Novel writing, switching points of view is one of the biggest mistakes new writers make. Avoid doing this at all costs. The point of view not only decides the Voice that is used to write (first person, second person, third person) but also controls whose story it is. The point of view is limited to what the selected character knows, sees, and hears. You cannot simply drop in scenes that the character could not possibly know about.

First Person

Some people say this is the best voice for a novice as it forces the author to only include what the main character sees himself/herself.

Second Person

By using the second person, you are forcing the reader into the story as the protagonist. While this is common in non-fiction, in fiction it is relatively rare. Not recommended for the novice.

Third Person

The most commonly used voice in novel writing. As you tell the story using he, she, it, or the name of the character, you are limited to what that character can actually see, hear or know.

Start when the action is underway

Novel Writing some novice authors believe that before telling the actual story, it is necessary to explain the whole situation and describe the characters and location. This makes for very boring reading. Why does the reader even care about all that stuff since they don’t know the significance? Page 1 should go straight into the story, capturing the interest of the reader.

The backstory, if required, can be filled in later on, once the reader is hooked. In Novel Writing every sentence, paragraph, page and chapter has just one aim. That aim is to ensure the reader just has to read more.

novel writing techniques

Trigger imagination

Many people when comparing a book with the movie are heard to say that they prefer the book. This seems strange, as in the movie you get to see the whole story layed out on the screen for you. How the scenes look, is very much down to the set designer. What if they design a set that looks nothing like you had imagined it when reading the book? Your mind is faced with a conflict.

After reading a book, you know how that scene should look and however big the budget of the movie might be, it can never compare with what your brain can create, Your imagination is far more powerful.

The job of a writer, in novel writing, is not to describe exactly how every scene looks, your job is to allow the reader to imagine it themselves, after you have provided an outline.

Make the storyline tough

A big mistake that novices make is to make life too easy for the protagonist. Give the hero a tough time. Your story started with the hero is a tough situation. Your job now is to make it even tougher as it builds to a climax. They give the hero too many resources to use to overcome the situation. The writer needs to start with fewer resources and ensure that he loses many of those that he does have.

Because your protagonist is going to eventually overcome the problems, do not make the mistake of making him totally inept. He can have weaknesses, and faults, but make them so that he can eventually overcome them.

Make it hopeless

Early on in the plot you need to create that moment where everything is falling apart and it almost seems impossible for things to turn around. It should seem like it’s all coming to an end, but leave just a slight remote hope that, even though it seems hopeless, is still there.

Bring it all to that big finale

As you approach the end of the story all the strands should have come together as the hero comes to face the ultimate test. Everything is individually building towards the big finale. The reader can see that all the individual stories are finally coming together and to overcome this ultimate test seems absolutely hopeless, but then suddenly the reader sees an opportunity for the hero to come through after all. Then it all turns around and the situation is resolved and the hero is victorious. Do not forget the emotional inale as well as the overall victory.

Make the end satisfying

The hero has overcome and this is where the reader gets the reward for sticking with the hero. The best possible solution has been found and the writer should play up the emotional release. The hero should not just disappear and the story peter out, keep the hero as central to the very end.

Final Points to consider in novel writing

The structure I have described can work with any time of story, whether it be a love story, an adventure, science fiction, or whatever. The same elements are present in all kinds of stories.

When you first consider writing a novel it appears to be a project of such magnitude that it is beyond your abilities. You may doubt whether you have the staying power to continue with the project for months on end. Do not be phased by all this. Earlier I gave a time in which technically the average writer could complete a novel. That is not carved in stone. If it takes you two or three times as long, do not worry. As long as each day you are working at it and making some progress, it will eventually be finished. If you start to take breaks of ever increasing lengths then you will be doomed.

You will know if you are on to a winner if you cannot wait to write the next section, if the story is drawing you in and excites you, the author.Stay focussed on what you set out to achieve. Become the hero that faces great difficulties and overcomes them.

Never let fear of failure decide your course of action. If you complete the novel and it bombs, you will still have done something that most people could not achieve. You will have grown in stature and after a short break, be ready to start again, armed with your experience and new knowledge, far better equipped to succeed.

Resources that will Lead to Writing Improvement Skills

Writing Improvement Skills


When you are a professional writer, it is imperative to ensure the work that you submit is of the right quality. It should be free of spelling mistakes, grammatically correct, and use the language of the appropriate reading level for your reader. The following tools in section 1 will assist you. Moving on to section 2, we have several free courses on writing-related topics which will serve to provide more confidence.

Section 1 – List of the Best Writing Improvement Applications

Grammarly application


Grammarly is a well-known grammar checking application that will assist with the various aspects of your writing. It comes in two versions, the FREE application and also the PREMIUM application. The free application comes with these features:

  • Spell checking
  • Grammar checking
  • Punctuation checking
  • Conciseness checking

Many people find that these tools are quite enough for their writing improvement needs, but professional writers may feel they would benefit from the Premium version. In addition to all the features supplied with the free version, the professional version comes with some additional tools:

  • Rewrites of sentences that will improve the clarity
  • Adjustments to the tone of the language used.
  • Plagiarism detection
  • Assistance with the choice of words
  • Formality level adjustments
  • Fluency
  • More

The application is designed so that it can be merged with existing writing tools so that the writer can carry out these checks from within other applications. This is a handy feature. These extensions to the Grammarly application are all free.

Grammarly for Windows

Grammarly for Windows allows users like if a locksmith West Palm Beach wanted to access the features of Grammarly from within applications seamlessly running on the Windows desktop. and leading to writing improvement.

Grammarly for Microsoft Word or Outlook

This extension allows users to add Grammarly to the toolbar within Word or Outlook. This means an even tighter integration than the Grammarly for Windows allows.

Chrome Extension

Grammarly has its own Chrome extension which integrates the Grammarly application into the Chrome Browser.

Grammarly Mobile Application

Get the Grammarly keyboard and install the Grammarly app on your mobile phone

Grammarly for iPad

Originally Grammarly was just for Windows devices. However, you can now install Grammarly onto your iPad, bringing the convenience of Grammarly to Apple.


Grammarly is provided FREE in the standard plan, with just the core features. If you want to upgrade to the Premium Plan, that will cost $11.66 every month. There is a third option for business users which can be purchased for teams between 3 people and 149 people. These plans start at $12.50 a month.

Plagiarism Checker X Pro Software

Plagiarism Checker X Pro

When writing articles and carrying out research on topics online, it is so easy to rewrite portions of what you read while researching inadvertently. This material, if re-published on your website or your client’s website, will have an impact on Google rankings, so work mustn’t include any plagiarism.

Similarly for academic writing, plagiarism is not allowed, and most schools will run dissertations through Plagiarism scanners like Copyscape (the market leader).No plagiarism means writing improvement

Whilst I use the Copyscape website to check work on occasions, my favorite plagiarism checker is the Plagiarism Checker X Pro 400, which is downloaded to my PC. Unlike Copyscape that charge you every time a check is made, The Plagiarism Checker X Pro 400 is free to use, once you have purchased it. This makes it a greater money saver.

This application assists writers to detect plagiarism when writing blog posts, research papers, assignments for school, and websites. It is fast to use, and I have found it to be very accurate.


Plagiarism Checker X is one of the easiest plagiarism checkers to use. Students can get higher grades by eliminating plagiarism in their assignments. The detector will can the assignment and highlight any instances of plagiarism it finds in the results. It even issues a report telling you where the material originally appeared and which sections are the problem.

Plagiarism Checker X Features

  • Compatible with Docx, Doc, Rtf, Pdf documents
  • It works in seven languages English, French, German, Portuguese, Spanish, Italian, and Dutch,
  • Used in 80 Countries Around the World
  • Checks documents against online sources fast.
  • You can compare two documents to avoid any risk of search engine penalties.
  • Teachers can check multiple essays in one go, a BIG timesaver.
  • Use the application to scan your blog/website.
  • Comprehensive reports that indicate the level of plagiarism found.

Several universities around the world use this application. An outstanding feature is that unlike online plagiarism checkers that force you to upload your document to their website, with this application, your work remains on your own computer. Much safer and more secure.

There are three versions of this application:

FREE – Maximum of ten searches daily with a word limit – $0

PROFESSIONAL – 1 user license, no limitations, 24/7 support – $39.95

BUSINESS – 5 user license, extended support – $147.95

Word Counter

As the name suggests, this website will count the number of words in your article. That in itself is nothing remarkable as most word processing applications have that feature built-in. Wordcounter offers far more than just counting words, and can analyze your document and improve your writing as well.

If you actually write within word counter, you will see the word and character totals updating as you type or delete them. It is constantly updating. Another useful feature is that the application will autosave your work automatically and you are not going to lose your work if there is a computer malfunction of a power outage. Whenever you start up your computer and open the application, your work is waiting there as it was when you left the site.

Another useful feature is that the application will show you the top 10 keywords for your article, so if you have been given a keyword to use by a client you can keep track of how many times it has been used and what percentage it is on. This is very useful as a way of avoiding the overuse of certain words.

Another specification that clients will often ask a writer to adhere to is the reading level of the article. Wordcounter will calculate the reading level of the article and the reading time as you write, so you can modify your language to keep within limits.

Additionally, the application has got a whole host of other checks on the toolbar, some of which may interest you and some which may not. The best thing about this application is that it is free; there is no upgrade; you get the whole application at no cost.

Something often overlooked in this writing improvement application is the More option on the main menu. If you click on this, you will be taken to a page where there are links to a whole selection of specialist tools for writers. These include:

  1. Words per page calculator
  2. Webpage word count
  3. List Alphabetizing tool (handy)
  4. Basic Word Countries
  5. Editing Counter tracks increase and decrease of words when editing.
  6. Random word generator
  7. Sentence Capitalizer Tool
  8. Citation Generator

These extra tools have frequently been a great help to me with my writing.

Hemmingway editor


Hemingway is an ultra-basic word processor that has minimal formatting options across the toolbar. These include just the following options:

  • Bold
  • Italic
  • H1
  • H2
  • H3
  • Quote
  • Bullets
  • Numbers
  • Link

That’s it; you do not get any other options. It is designed as a distraction-free writing environment where you can concentrate on the content and not get too involved in over-complicated formatting while you write. If that were all that Hemingway offered, it might be interesting but would not be included in my top writing improvement tools for writers.

What Hemingway actually offers is an editing facility that will highlight different issues with your writing cleanly and clearly, and it does so as you write.

In the middle of the page, you have a clean typing area where you can write your masterpiece. At the top of this section are the formatting features I already mentioned, placed discreetly out of the way. On the right of the page is the compelling part of this application.

At the top of the right-hand column, you have the readability section which scores your work into the correct reading grade. This is followed by whether this is good or bad, to make it really clear. Underneath that is the word count, character count, sentence count, and paragraph count.

Moving down the column there are five colored boxes which relate to

  • Number of Adverbs
  • The Use fo Passive Voice
  • Phrases with Simpler Alternatives
  • Hard to Read Sentences
  • Very Hard to read Sentences.

As you type it will adjust the totals shown in the right-hand boxes, and highlight the text, they relate to. So, for example, if you were to write a sentence that was hard to read, it would highlight the sentence in yellow, and add one to the score in the yellow box. When you go back to rewrite the sentence, it will clear the highlighting and reduce the total by one.

The online version of Hemingway is free and has full writing improvement functionality. If you prefer a version to use offline, you can purchase the app for $19.95.

Improve Your Writing courses

Section 2 – Improve Your Writing

Having covered all the best applications that will monitor your writing and guide you regarding potential errors you are making, we will now look deeper at writing, and I have some resources which will help you build your skills to a higher level.

Grammar and Punctuation Course

After completing this course from the University of California, Irving, you should be able to identify and utilize the correct verb tenses, use commas the right way, and have an understanding of the various types of sentences. You will be able to write far more effectively in English. It is an ideal revision course for those people who have forgotten the grammar that they used to know from schooldays. The course encompasses 22 hours of materials and is run quite regularly.

Enroll Now

Free Creative Writing Course

If you are a beginner when it comes to writing, this may well be the perfect course for you to undertake. The course will provide an introduction to the primary elements of creative writing. The course contains eight modules which you can work through at your own pace, allowing you to fit the course in at times that suit you. The course looks at a variety of writing which may range from prose to poetry, and most people find it is an enjoyable experience. The best part is that this course is completely free and you can start today.

Start Now

The Non-Sexy Business of Writing Non-Fiction

It has an odd title, but it is a great little free writing improvement course that looks at writing non-fiction. This course will cover the preparation before starting to write a book. It goes on to provide some secret tips that will make writing easier. Organizing your writing and planning your book, together with setting word count goals and the importance of grabbing the attention of readers.

Enroll Now

Academic and Business Writing

This course from Berkeley University is designed to provide instruction in grammar, vocabulary, structuring your work, the importance of editing, and finally publishing. It is a five-week course that is offered for free. If you want to get a verified certificate at the end, then you can add that at $49, but this is optional. It is an introductory level course than needs between 3 – 5 hours each week.

The course materials are provided using reading materials and video, and there will be short assignments and quizzes, together with longer essays.

Enroll Now


I hope that this short article on writing improvement has proven useful in helping you take on the challenge of creative writing. So many people are nervous about sitting down to write, but with the applications, we have listed and these short introductory courses, it is possible for anyone to sit down and write.


749 – How to Identify Your Main Point. It’s Harder Than You Think!

You think you know what you’re trying to say, but are you making it clear? Joel Schwartzberg, author of “Get to the Point” has some great tips for, well, getting to the point.LINKS AND SPONSORS |Learn how you can get my LinkedIn Learning course free: |GRAMMAR GIRL EMAIL NEWSLETTER | |GRAMMAR POP iOS GAME |Optimized for iPad: |For iPad and iPhone: |PEEVE WARS CARD GAME | |GRAMMAR GIRL BOOKS | |GRAMMAR GIRL IS PART OF THE QUICK AND DIRTY TIPS PODCAST NETWORK |VOICEMAIL: 833-214-GIRL (833-214-4475) 

751 – Why Are There So Many Spellings for ‘Hanukkah’? (Or Is That ‘Chanukah’?)

Hebrew and English don’t use the same alphabet, which is why you see so many different spellings for “Hanukkah.” The word is transliterated from Hebrew instead of being directly translated from Hebrew.LINKS AND SPONSORS |Learn how you can get my LinkedIn Learning course free: |GRAMMAR GIRL EMAIL NEWSLETTER | |GRAMMAR POP iOS GAME |Optimized for iPad: |For iPad and iPhone: |PEEVE WARS CARD GAME | |GRAMMAR GIRL BOOKS | |GRAMMAR GIRL IS PART OF THE QUICK AND DIRTY TIPS PODCAST NETWORK |VOICEMAIL: 833-214-GIRL (833-214-4475)

How to Create Dynamic Southern Characters in your Writing

southern dynamic characters


There are so many novels, movies and plays set in major cities on both coasts that they’re mining the tailings to find some new story to tell. This is leading many to create stories set in the South, whether it is historical or modern. Let’s learn how to write dynamic Southern characters. We’ll also share a number of mistakes you don’t want to make that undermine the effort.

Update Your Expectations

Far too many modern novels and scripts feature Southern characters that look like they were ripped out of classic novels like “Gone with the Wind”. Side characters modeled after “The Dukes of Hazard” are no better. Tropes like the stupid Southern redneck, the hypocritical or hyper-controlling Southern preacher, the gullible religious congregants and oppressed black character in need of saving by the main character should not even be considered. We also need to say that watching movies like “Forest Gump” and “Sweet Home Alabama” don’t count as research.

How can you avoid making literally stereotypical mistakes in Southern character writing? If you’re writing about white characters, especially people in rural areas often demonized as “white trash” or “trailer trash”, Read books like “Hillbilly Elegy”, “White Flight”, “White Trash: The Untold Story of Untold History of Class in America”. And recognize that the terms “white trash” and “trailer trash” are offensive to such people. To better understand the black experience, I would recommend “The Warmth of Other Suns: The Epic Story of America’s Great Migration”, “My Vanishing Country”, “Black Rednecks and White Liberals”, and “Between the World and Me”. To better understand the general modern culture, try reading “Deep South: Four Seasons on Back Roads”.

Be Careful about Inverting Tropes in Tried-and-True Ways

A depressingly common and vile trope is the stupid white redneck. Note that a character with the same low intelligence and “country culture” that is black is almost as bad. If the main character of your story shows up to “educate” the backward racist hicks or liberate the oppressed blacks, you’re playing to an elitist liberal message that many people will consider offensive. You’ll get accused of white saviorism if the main character is a literal white knight who shows up to educate the ignorant and liberate the oppressed.

One way this trope is often inverted is the Southern Fried Genius. The character Sheldon Cooper from “The Big Bang Theory” is but one example of this, though it is also exemplified with the educated Southern lawyer Atticus Finch in “To Kill a Mockingbird”. They may have good old Southern values or otherwise share the local culture, but they’re made different by being a genius. This attempt to invert the trope of the stupid hick tends to take the form of surprisingly advanced farm machinery they made themselves, the self-taught black genius in a small town or a gentleman farmer sitting on some amazing discovery. Unfortunately, the simplest way to continue the association of this genius character with Southern culture is to give them what is called a “Hayseed Name”.

How can you avoid these mistakes in writing Southern character writing? Learn what the most popular baby names in a state were for the year that the character was born. An old woman may be named Rose or Iris, but her daughter may be Barbara or Judy, while the grandchildren may have more popular names like Jessica and Brittany.

Another solution is knowing the bad stereotypes that undermine the narrative and avoiding them altogether. Don’t make the average population a collection of idiots and fools barring the one rogue genius. Don’t make the genius a Mary Sue or Gary Stu. They shouldn’t be perfect. Note that wearing glasses or being clumsy are too trope to be the genius’s failings. Don’t rely on lazy stereotypes with modern updates for Southern character writing. Ditch the tropes like the racist white Southern cop who is the de facto lord of the town. Trying to subvert it by making him a closeted gay or married to an Asian war-bride doesn’t cut it. Don’t spread hateful stereotypes by implying every other person is a member of the Klan or making moonshine. An update of that trope is home-brewing rednecks and driving drunk past cops.

Understand that when you’re an outsider, inverting tropes by playing to wish-fulfillment isn’t going to cut it. Let’s take the politically correct solution having your dainty Southern belle come out as lesbian or announcing her interracial love affair. Wish fulfillment playing on these tropes would either have her backward Southern relatives disown her while she runs off to happy liberal America or abandoning their beliefs because “love overcomes everything”. That is as bad as having Muslim fundamentalists in a story set in Saudi Arabia magically converting to California liberalism because a son comes out as gay. It also ignores all of the cultural adaptations and solutions people come up with to get through life, for better and for worse. Don’t act as if married pregnant 13 year olds and four-times-divorced Southern trailer trash characters are supposed to be taken seriously, much less considered normal and acceptable. Learn the values and the language of the people you’re trying to represent, and portray them honestly and respectfully. Then your Southern character writing is interesting to your audience without offending a third of them. And if you don’t care about offending your most likely readers, you should try a different genre.

southern character language

Be Careful with Language

Are there people who still speak with a Southern accent today? The answer is yes. Are they all stupid? Of course not. Do not make the mistake of equating a Southern accent with low intelligence, because that trope is based on hateful stereotypes from the Reconstruction Era. Don’t think that someone losing their Southern accent counts as character development, much less an advancement in their station in life. Good Southern character writing creates fleshed-out characters, not tropes for the wish-fulfillment of the audience. The latter scenario is message fiction, that rarely makes for a good story.

The advice “show, don’t tell” doesn’t apply to character’s conversations. Say that the person has a strong Southern accent or a touch of a Southern twang. Don’t waste the reader’s time and patience trying to write out a Southern drawl in order to make the characters seem authentic. You might use it a touch here and there, such as “He said the word damn and stretched it out to four syllables.”

Another common mistake is using cutesy sayings that almost no one uses in real life. Good Southern character writing uses phrases and sayings people actually use. Examples of this include: bless your heart, pitching a hissy fit, burn in his saddle, knickers in a knot, a snake in the grass, the sun comes up just to hear him crow, could make a preacher cuss, Nashville Demolition, or poor as a church mouse. You will lose the reader when you use multiple such phrases in a single conversation, because people don’t actually talk that way. Learn how these sayings are actually used, so that you don’t make a mistake. For example, “bless your heart” is often an insult or backhanded compliment. It is closer in meaning to “God bless you, because you’re such an idiot” than “May God bless you and keep you”.

Another common mistake is making everything literally black and white, where both use Southern vernacular if lower class and Midwestern / California coastal language patterns if in the upper class or otherwise “Educated”. The number of Hispanics in the South has been rising for years. They’ve been the dominant population in South Texas and South Florida since those regions became states. And Southern factories have been recruiting people from Mexico and Central America for years. This influences the languages one may hear in your modern or even historic novel. While there are a few Cajuns who speak French, it will also be heard among Haitian immigrants. While many of them live in Florida, there are moderately large communities of French speaking Haitians in Georgia and northern Georgia. And none of them are speaking the French you might have learned in French class. And Hispanics in Texas and the rest of the South don’t use Castilian Spanish. Yes, Southern character writing may result in them speaking a variety of languages.

Stay Away from the Plantation in Georgia

One can make the joke that nearly every British show seems to take place in London, as if that is the entire UK. The Southern variation of this trope is everything either taking place in Atlanta, Georgia, New Orleans, Louisiana, and maybe Memphis, Tennessee. Do you get better Southern character writing? Have the story take place in other parts of the South.

Another variation of this mistake is using the same “set pieces” for your story. How everyone is either living in a Southern mansion, old rundown house on a farm, and little else in between. If someone thinks they are creative, then the story may include a ghetto apartment in Atlanta or a suburban house in an expanding Southern city that is indistinguishable from one in California. Consider learning about the architecture of the area where you’re setting the story. For example, have people in an older neighborhood living in a shotgun house. The name comes from the joke that you could stand at the front door and shoot through the house and out the back door. If you’re going to talk about New Orleans, learn about how the high water table affects the architecture. People don’t dig graves, because it will fill with water. Instead, they have above-ground tombs.

If you’re in suburbia, you’re more likely to find ranch homes than condos and townhomes due to the lower cost of land. There are fewer old, dense neighborhoods that are walkable like Boston or New York City, though you could find this in modern master-planned mixed-use developments across the south. And in the New Black South, you will find entire suburban subdivisions that are mostly black.

southern dielect

Understand the Culture

One of the keys to authentic Southern character writing is understanding the culture they live in. A good starting point is the food. You can set the place simply by setting the table with chess pie, pecan pie or peach cobbler instead of apple pie. And you certainly wouldn’t have them eat Boston chowder, unless they’re trying something new to them. Not everything is fried, but a survey of Southern cook books can make it seem that way. And recognize that the South is not one monolithic culture. There are differences between Memphis barbecue and Texas barbecue. There are other variations from cultural values to dialects. I’d recommend reading “American Nations: A History of the Eleven Rival Regional Cultures in North America” to understand these subcultures and where they apply.

We can say that Southerners in general are much more likely to hunt. Around 10 percent of all American men do. The percentage is higher in the South and West than the East and West coasts. Fishing is even more popular. Self-reliance remains a strong cultural value, but don’t demonize every Southerner as a farmer or prepper. What you will see is a far larger share of the population that is or has served in the military. A Department of Defense Population Representation in the Military Services report found that 44 percent of recruits come from the south, though the region has only a third of the population.

Southern character writing draws from a culture more diverse than the world portrayed in “Deliverance”. You still see significant segregation in the churches, where blacks and whites self-segregate into their respective congregations each Sunday. But there are growing numbers of atheists and Catholics, the latter often driven by Hispanic immigration. Interracial relationships are rarely an issue anymore, and the black man marrying a white woman is more likely to get flak from other blacks than whites. There are Muslims and Buddhists of all colors due to conversion, while you see a growing number of Hispanic Protestants. You will find Spanish-language Evangelical churches in the Bible Belt.

Know the Local Locus Point

I mentioned that the United States can be divided into roughly a dozen distinct cultures. However, the country as a whole can be broken up even further into several dozen regions, each with a cultural focal point. For example, north Texas is dominated by the Dallas-Fort Worth metropolitan area. It isn’t the land of cowboys and oil wells, though these industries still affect the local economy. More importantly, this metro area of several million is the urban hub and center of education, culture and the service industry for a large section of the state.

Look at the maps that tell you what areas are served by a major metropolitan hub. Southern characters may dream of going to Los Angeles or New York or not, but they probably went to college in the nearest major city. That large city will be their first choice for cutting edge medical treatment and going to see a big play live. Learn more about the cultural and economic impact of that city.


The key to good Southern character writing is abandoning the tropes and expectations set by classic literature. Learn about the real South from the geography to the economy to the culture, and then write dynamic Southern characters that live in that world as it really is.


How to do copywriting for an Architect

copywriting for an architect


The term copywriting refers to the process of giving a tagline or a description in order to captivate, entice, and educate. Bruce Brendinger states that copywriting is a skilled craft, a job, verbal carpentry, and salesmanship.

The architect deals with a number of stakeholders in the industry, and communication is at the heart of this. Such stakeholders include the government, other professionals in the private sector, potential clients, clients, and the public.

This article is going to guide you on architect copywriting.

How to do copywriting for an Architect

As an architect, you need copywriting in order to present the cost of the project. You do not need to do this to your clients alone. Rather, make it a matter of public domain where the American public can access the page without any restriction.

Many Americans struggle with making a decision of the cost of constructions. As a matter of fact, there is a feeling of fear among many Americans when it comes to building and construction projects. Many feel that such projects are way too expensive and could turn out to be a white elephant.

It is important that construction teams start looking for tenants and early enough. This is because such an initiative will translate to a situation where the owners starting earning an income early enough.

In many instances, architects are going to be in need of presenting data and information to stakeholders. This has to be done in a clear and highly engaging way. In addition to that, data and statistics can be boring, but with the right presentation, they can be enjoyable to the readers.

When making a presentation, the formatting of the data and information presented matters a lot. You must be sure to include the headings, subheadings, and the captions. Moreover, you need to ensure that the notes are clear and readable.

The question then becomes how to best present the data and information in a way that stakeholders can understand. For example, as a professional, not everyone understands your industry and your niche. Therefore, you cannot use jargon, and you cannot use complex data in the process of communication.

A copywriter for your architectural engagement or BIM Architecture will assist you in the art of communication. The most important thing is that he or she will help you choose the words to use in a presentation session.

Unfortunately, the US has experienced various cases of discrimination. Whereas you are not such a person, you could say a word innocently, only to realize that it is offensive to some people. A copywriter will edit any offensive word, and help you look for better wording that is more appropriate. What is important is to prevent damage before it occurs. Otherwise, if you start with damage, then it becomes very difficult to repair such damage.

As an architect, every project that you carry out is going to give you a marketing advantage in the future. So, how do you keep a record of your current project? You will need to write about your experiences in the project. For example, if you admit about the mistakes that you made, then you are going to be trusted by their clients, and they will feel that you are realistic in your work.

Copywriting could help you a lot when you are dealing with a public relations crisis. In such a time, every word that you present to the audience could make or break the company. It is important that a problem is addressed head on. In such a circumstance, what matters is the words and phrases which are used.

Copywriting will help you in the preparation of testimonials. The testimonial is how your company has interacted with your company and their experience. They are a part and parcel of marketing, and play a critical role in selling you out to potential buyers.

When you are writing a copy, there are critical questions that you must answer, and these include the following:

-Why are you writing the copy?

-Who is the targeted reader of the copy?

-When is the best time to release the copy?

-What is the overall goal of the copy?

Like a goldfish, an online reader can have a short concentration span. As a matter of fact, some readers check content when they are on the run. Therefore, the most important data and information should be captured at the beginning of the content. If you fail to do this, your audience may bypass it.

As far as possible, the keywords and the most important phrases should be highlighted. For example, the use of bolding plays an important role in creating emphasis and stating what is the most important. Similarly, it is critical that one employs economy of words in order to minimize the number of words used in a copy.

You need to be honest when doing architect copywriting. For example, the use of clickbait can be dishonest and misleading. Online readers do not like being duped, and it is important that you are honest right away. In short, the title of the content should match the content discussed in the body of the copy.

copywriting for architecture firm

Copywriting and Search Engine Optimization

As an architect, you need to be very careful about how your websites looks like. In other words, be careful about the aesthetics of the website. Online visitors can be picky. When they find that your website is not looking professional, they can dismiss you as unprofessional too.

You can exploit the power of the website in order to make an appeal to the online visitors. You have to present it professionally, and aesthetically appealing.

A copywriter could go through your already written content and offer you constructive criticism. You can therefore use these same comments in order to make constant improvement on your website.

There is no need for embarking on big projects, projects that cannot be found on Google. If this is the case, you are going to limit your potential client base. You need to have well-shot images that are going to have an impact in your marketing agenda.

Most of the American consumers start with making a search when they decide to buy a product or a service. Therefore, you need to position yourself as a competent professional through Search Engine Optimization (SEO). SEO will ensure that you are more visible when it comes to the highly competitive industry.

You need copywriting when making an outreach about your products and services. Outreaches are an effective strategy of going to the community to sell your project. If you carry out a successful outreach, the community is going to be aware of the project you are dealing with. Remember, as an architect, the decisions that you make will directly affect the community.

Ways of carrying out a successful outreach to the community include writing of eBooks, use of podcasts, use of email campaigns, use of newsletters, and carrying out of a public campaign.

High quality writing helps your website to rank high on the search engines. The right SEO is going to rank high. Online visitors have a high preference on the websites that rank favorably. With competition increasing among architectural companies, it is important that you compete favorably through the search engines.

Your website should capture how you run the business. For example, you should clearly state about the question of payment. There are three main methods of payment that architects charge:

-A percentage of the total

-An hourly charge

-Pay per square foot

Such information has to be prepared in a very clear manner. This is because readers use such data in order to make a decision. Clients visit such a page for the purpose of comparison.

how to hire an architect copywriter

Why Hire a Copywriter

It is possible for you to write for your architecture business. However, this is going to take a lot of time and energy. Again, much as you are a professional in architecture, you are not a professional in writing. The simple mistakes that you make could mean a lot to your business, and could damage your professional reputation. Again, copywriting is a deep skill that can take years to master.

Rather than writing your own copies to address the public relations crisis, seek the help of a professional who will guide you on the best way of phrasing the words. Words can carry different meanings depending on their usage, and you need to be careful on the choices you make for your architect copywriting.

You are not going to engage in writing every single day. As a matter of fact, copy writing could be a peripheral activity to your business. In such a case, then, you do not need to hire a full-time copywriter. The best thing to do is to outsource such work and hire a copy-writer. Such a choice is cheaper in the end.

Being close to your architecture business means that you can understand it. Whereas this could be a positive thing, it could be a negative thing to. This is because of the possibility that you could be subjective in your analysis. If you hire a copywriter, he or she will look at your business from outside, and make an objective analysis. An external observer can also help you understand some things that you could otherwise not understand.

You cannot adopt a one-size fits all copywriting. You cannot borrow sentences written by the competitors and group them together in your website. Rather, you would rather have a customized copy of your business. Different businesses have different needs and preferences. Therefore, one cannot borrow a copy from another business and use it verbatim.

A professional copywriter will help you write a copy that suits your business. Such a copy is going to be unique and will not imitate what others are doing. The copy writer is going to evaluate the specific needs of the business. When clients realize that your business is showing a unique appeal, then they are going to feel more comfortable reading your content.

For example, clients with large and complex construction projects may prefer the use of computer-aided drafting. Similarly, there are some clients who are on the look-out for green products, services, and solutions. In other words, clients are going to ask for specific things but a generalist approach is not an effective approach.

How to Hire a Copywriter

If you want your architect copywriting done well, you have to think about how to get the right copy writer. As an architect, you have to be careful about who you hire for your copywriting. The copywriting business does not have standard guidelines, there are no high barriers to entry, and the industry has been colonized by different professionals. In such a complex environment, it is your responsibility to identify the right copy writer.

Before you hire a copywriter, it is important that if you evaluate if you are going to need one. This is a service that you are going to pay for. Whatever business decision that you make, stick to your budget. However, if you feel that you need one, then avoid DIY. DIY would rarely lead to a professional service.

It is critical that you evaluate if the copywriter is interested and excited about your business mandate. If he or she is not, the enthusiasm required is not going to be sustained, and there could be communication problems along the way.


In the coming few years, the field of architecture will continue to grow in leaps and bounds. The construction industry is one of the most stable sectors in the American market. If you invest in the sector, you can never go wrong.

In such a case, the best thing is to position you to benefit from a share of the market. One of the best ways you can do this is having an effective copywriting service. Whether it is done in-house, or outsourced, it has to be professional. Overall, a well-planned copywriting service will go a long way in helping the architecture.


Rules for Writing Good News Articles

writing a news article


In this article, we are going to take a look at writing a news story. news stories are written very differently from other types of work and have their own set of rules. We hope that by the end of this article you will have a comprehensive knowledge of the subject.

The difference between a News Article and a Feature Article

There are distinct differences between the way you write a news article and a feature article. These are the two most common types of stories you will write, and understand what type of story you are writing will help you write a better article. It is surprising how many experienced writers fail to distinguish between these story types. The three main differences between the two types of stories are as follows.

Time Frame

A news story is time-sensitive. The publisher wants the article published as soon as possible after the event. Feature articles are not time-sensitive and can be written anytime after the event has occurred.

Writing Style

News articles are much more direct and get straight to the point, using less than 400 words. A feature story will have a different structure, with up at least 2,000 words.

The structure

A news story will tell the main points within the first couple of lines. A feature story will build up a narrative that tells the story over the complete article.

In this article, we will be looking at how a well written news article is constructed.

newsworthy writing

What is News?

It is of the utmost importance that you set your focus on the facet of the story that will have interest for the audience. The factors that make a story into a news article are

  • the importance to the reader
  • The emotion that the story generates
  • The impact on the reader
  • How relevant the story is to what is happening now
  • How interesting the subject matter is

If a story only has an impact on a small number of people, or involves a small number of people, it is less likely to qualify as a news story. Timing is an important element of a news story. What may be a news story today may no longer be considered such in a few days.

Who, what, where, when, why, and how?

Journalists first starting their careers are always told that the basics of a good news story must include the following elements

  • Who is the subject of the story?
  • What happened?
  • Where did it happen?
  • Why did it happened?
  • How did it happen?

In almost all cases, these five elements should appear in the headline and the first paragraph.

Write the news first, and only then write the background

The news is the most important element of the story. Some people may not want to know the background, so we should provide the news before moving on to more detailed background information. If you’re writing about dielectric testing, keep it on dielectric testing – no background information.  When writing news stories we are not in the business of forcing readers to keep reading until the end. When reviewing your story, a good test is to ask whether you just read the headline and the first couple of lines, or even just the headline.

writing the news

Be objective, stick to facts, avoid opinion

When writing a news item, you should remember you are writing a factual item. It is not supposed to contain your personal opinions. Your opinions of an event may be vastly different from the opinion of the reader. Your writing is simply there to convey facts. If you must write an opinion as part of the item, it should be attributed by name to the individual who made the statement so that people will understand whose perspective the opinion represents.

Keep all news short

Your writing, in a news article, should be phrased as succinctly as possible. Do not pad out a story with unnecessary prose. The maximum length of your news article should be restricted to a maximum of 400 words. The optimum length should be between 250 and 300 words. Keeping the content engaging and at the same time keeping it brief is an important requirement, as is including all the required facts.

You are not creating a literary work so it is preferred that you keep the language used to easy readable, simple language that avoids overly complex language. Keep the text punchy and factual and do not include information that is not relevant to the news item.

Simple language requires short sentences that deal only with one idea, with a maximum of 25 characters. Use everyday English, avoiding technical phrases or academic styles.

When writing a news item it is wise to write as if the reader has no prior knowledge of the topic.

journalist writing


If your news story contains any acronyms, the first time they are used they should be written in full with the acronym in brackets immediately after. If repeated later in the article, it is then acceptable just to use the acronym.

House style

Most publications or websites that distribute news stories have a “house style.” This consistent style of writing is used in all stories and the style becomes part of the publication’s branding.

Regular readers of new from multiple sources can often identify the source of articles simply from the house style.

You do not matter

Readers will typically not know who wrote a news item, and in most cases, will not care. Avoid referring to yourself by the use of “I” or “We” when writing. If a reason arises that requires the author to be mentioned, a full name should be used, or if more relevant, your team department’s name.

Exclamation marks

Exclamation marks are not used in news articles except in very limited occasions. It is better to do without them completely if you are able.

great headline

Your headline is the single most important part of the item

A snappy headline that is both informative and appealing will attract a reader to look at the article, There has been research that reveals 80% of readers will only read the headline and then skip the article. Your headline, containing between four and eight words, should ideally tell the story. Experienced writers will typically write the headline after they have written the article. They are then able to condense what they have written into this short phrase that tells the basic story.

A Picture is worth 1,000 words

When writing the news story, is it possible to accompany it with a picture? A single image can convey a great deal of supplementary information. If an actual picture of the event is not available, a stock photo (as long as marked as such) may be an alternative.

Review your work

When you feel that you have completed your news article, it is time to take a short break and come back to the article with a fresh pair of eyes

Does it make sense?

  1. First – look at the headline, does it tell a story? Would you understand what article is about? If it does not, then is there a way you can improve it?
  2. Do the first two lines of the story fill out the information missing from the headline to give you a clearer idea of the story?
  3. Read the entire article and check you have a complete understanding of Who, what, where, when, why and how.

Could the article be clearer?

  1. Have you used language that someone with no prior knowledge could understand?
  2. Have you kept the language as simple as possible, using short sentences and no jargon? If you have used acronyms, have you explained what they mean?
  3. Does the structure follow a logical order that tells the story as concisely as possible? If it could be improved, then rewrite it. Sometimes when viewing a complete article it occurs to you how the story could have been told better.

Is it accurate?

A news article should be factual. There is no room for embroidering the story and filling in the parts you do not know with supposition. If you write news stories that are not accurate, you will soon lose your credibility. A news story is simply there to relate facts to the reader and they must be able to rely on those facts being true.

Have you repeated yourself?

In some other writing types it can be acceptable to emphasize elements within the article by repeating them, perhaps phrased slightly differently. In news stories, because you are trying to be concise, repetition is something that should be avoided. It is very easy to repeat yourself when writing and this is why you check your work on completion and read it through.

Is it written in plain and appropriate English?

Look at the English you have used when writing the article. Is it easy to read, understandable, and appropriate for the type of topic? Writing frivolously about a serious topic could be seen as very offensive. The style of writing must match the tone of the event. In some circumstances you may be writing for different publications, make sure that you have written in the correct version of English; International English, or American English.

Are all the facts correct?

Make sure you check the dates and any numerical data has been entered correctly. Once you have done this, check all other facts, such as place names and unfamiliar words.

writing tips for news writing

Some tips from a professional journalist

To complete this look at writing news articles some tips from professionals who write news articles everyday can add another angle to what you have learned in this article. Here are a handful of tips from the coal face.

Gather information

To be sure of accuracy, it may be necessary to visit the scene of the news (subject to budget). Even if you cannot go to the scene, it is important to get together all the information you will need to write the article before you start writing. Having quotes from the people concerned can make a news article much more informative and relevant. Interviews with witnesses and a good understanding of search techniques will help to flesh out the article.

Find Your Angle

Every news story will present different angles. The angle is how you approach the story, the focus that makes the story newsworthy. You should make your angle clear inside the text in the first paragraph of the article.

A Lede

A lede is the first sentence of a news story that will attract the readers’ attention. It sets up the reader to look for more information in the article.

The Inverted Pyramid structure

When a journalist writes a news article, their aim is to tell the most important information first (the widest part of the pyramid. They then move onto secondary information (less quantity of this). Finally, any other relevant information might help (the narrowest part of the pyramid containing minimal information. The system stems from the telegraph’s early days and ensured that the most important information got to the newspaper office first. It has become a standard way of writing.

Include quotes when possible

Great journalism contains quotes from people directly involved in the story. This keeps the reporter as a mere observer who does not intercede his own opinions and tells the story from more than one perspective.

Active Voice – Not Passive

Write in the active voice (She fed the victim). Do not write in the passive voice (She fed the victim). This uses fewer words and also keeps the tempo of the news item moving.

Your Sources

Where are you getting your information? Are you relying on second-hand information? Are you sure it is accurate? If the sources are published, then provide links to where you got them. Any interviews you carried out should have a phone number on record. It is of the utmost importance that you can verify your sources.

Editing Tools

You should always ensure that you have run your writing through a grammar and spelling checker, that is set to the correct language (International English or American English). As a professional writer you should never submit work that is not checked and edited.


How to Write Conversion Ads for a Contractor

contractor marketing strategy


A successful marketing strategy is a multidimensional one that combines different approaches, tactics, processes, and methods to impress potential customers, generate leads, and increase sales and profits. Whatever might be your marketing strategy as a contractor, you need to be consistent with your copy wiring to become successful in your efforts. Conversion copywriting always attracts customers and convert them to leads.

No matter whether you want to run a PPC campaign, implement an SEO strategy, or develop a social media engagement plan for your contractor business, you need to learn how to write good copy. That is to say, you must learn how to create conversion ads to build your brand and grow your business.

Any marketing plan wouldn’t be successful without good copywriting. Irrespective of the marketing strategy you employ, the ability to communicate and connect with the audience decides your success. So, you need to learn the art of conversion copywriting. Let us explore and find out how to write conversion ads for a contractor.


conversion copywriting for contractors

An overview of copywriting in marketing

Generally speaking, copywriting in marketing is the content you need to create for marketing outside your content marketing plan. Your blogs and articles for social media channels and other relevant sources come under the category of the content marketing plan. Copywriting includes the content you need to create for:

– Product descriptions

– Landing pages

– Direct email campaigns

– Banner ads and more

Now, let us assess things a bit deeper. Imagine that you have managed to make your site visible through Google Adwords or organic search for visitors. For example, if you run a sandblasting company in Jacksonville, FL someone does a search for sandblasting Jacksonville FL, so, people have found your site, and they are about to reach your landing page. A landing page is a gateway where you need to make a strong impression on visitors with good copywriting skills.

With strong conversion copywriting skills, you can motivate visitors to sign up for your newsletter, encourage them to make a buying decision, or drive them to perform many other conversion-oriented actions.

Now, let us assess the features of successful direct mail or email. With the help of good copywriting skills, you can make your email conversational and convincing. It is always advisable to use brief and clear content that speaks directly to a particular audience. Impressive direct emails reengage people with your brand who have already made a purchase. Also, these emails send a more engaging invitation for visitors who have signed up for your emails.

copy for contractors

Basic features of conversion copywriting

The primary tone of your copy must be friendly and helpful. In addition to being supportive and friendly, it has to describe a problem and position your product contract business as a solution. As mentioned above, a successful direct email also comes with a call to action. This approach assists visitors in getting closer to finding a solution to that issue.

word choice for contractor copywriting

Powerful messages elicit immediate actions

It is a fact that you need to integrate a sleek user-experience design, perfect placement of CTA buttons, and captivating images to create a streamlined path to purchase. However, the words you choose to convey your messages are the most vital influencing factor to convince your prospective customers. In other words, conversion copywriting is what matters most in marketing.

The key is to choose the right words carefully and harmoniously arrange them. This is what exactly conversion copywriting is all about. It helps you create the most powerful messages that elicit immediate actions from your prospects.

copywriting marketing for contractor companies

The difference between traditional copywriting and conversion copywriting

Both methods utilize words smartly to communicate with the audience. The basic difference is the more narrowed focus of conversion copywriting. Irrespective of the content type, a singular objective dominates the conversion copywriting. If you want to generate the maximum number of customers for your contract business, you should create simple yet tempting messages.

Smart and effective conversion copywriting focuses on offering the right message at the right time. It also targets the right audience to deliver outstanding results. If you are a contractor who does not know how to create a powerful copywriting message, you need to hire a professional copywriter with a good track record. When it comes to hiring a professional conversion copywriter, you need to be aware of these important aspects:

– Experience level

– Track record

– Price

– Area of expertise

– Timeliness

conversion ads for contracting company

Experienced conversion copywriters focus on a single action

How to write conversion ads for a contractor? You need to focus on a single action if you want to create conversion copywriting ads that convert instantly. The best method of approach is to stay specific. With a clear focus on a single action, you need to blend words and phrases harmoniously. The unique selling points of the contractor business should be conveyed smoothly and convincingly in simple terms.

A unique blend of acute scientific analysis and excellent creative flair

The right selection and placement of words easily persuade people to take an action. Conversion copywriting is a combination of acute scientific analysis and excellent creative flair. This unique blend leads to powerful and sharp ad creations that move your target audience and motivate them to take action.

Vital ingredients of conversion copywriting

You should never think that creating an impressive conversion copy is an easy process. Creating attention-grabbing content that encourages people to take an action requires some effort. If you want to create a stunning copy, you should learn the art and science of conversion copywriting. You can channel your inner crazy professor in you once you get to know what exactly your readers want by following a scientific process.

Firstly, learn what your customers want. As mentioned above, you must follow a scientific process. Then, you can allow the nutty professor in you to be a bit creative when it comes to structuring and implementing your message. What does it mean? Conversion copywriting is a combination of art and science.

Important questions you need to ask before writing a copy

1. Why am I writing this copy?

2. What is my actionable objective or goal?

3. How are you going to motivate your prospects to take action?

4. What is my target audience as a contractor?

5. What is the problem that my prospects face?

6. How am I going to solve their problem?

These are the most important questions you have to ask yourself before venturing into the task of writing a conversion copywriting ad for your business.

advertising writing for contractors

Understanding expectations is extremely critical

You need to understand the expectations of your prospective customers before start writing conversion ad for a contractor. Every visitor has a problem to deal with. You have to position each visitor at a different stage based on their current situation.

For example, some people might have discovered recently that they have an issue to handle or address. Some others may have awareness about the kind of solution they require. There could be some visitors who have already hired you as a contractor.

So, you can categorize your visitors based on the different phases of awareness they have about your business. These stages of awareness are very critical when it comes to writing conversion ads for a contractor. You must have a clear idea about which stage your prospective customers are positioned. This awareness helps you target them with the right message at the right time. That is to say, you have to create your copy based on the stage of awareness your customers are at.

Eugene Schwartz is known as one of the most legendary conversion copywriters the world has ever seen. His monumental achievements in the area of conversion copywriting speak volumes about the genius of this man. According to him, there are five basic stages of awareness, namely:

– Most aware

– Product/service aware

– Solution aware

– Problem aware

– Unaware

Let us discuss these stages one by one to give you more insights on how to write inspiring conversion ads for a contractor.

Most Aware

These are people who are familiar with your business and trust your services. This category might have even hired you in the past. Providing the latest information about your services and prices, you can keep them in the loop.

Product/service Aware

This category of people knows about the services you offer. Most likely, they are comparing your services to the solutions offered by your competitors to discover the most efficient and smart deal. When you are dealing with them, you have to use a different strategy. You can expect a fast response if you come up with a direct offer. All it needs a simple push like offering a discount to motivate them and accept your offer.

Solution Aware

What is the unique feature of this solution aware category? Visitors, who belong to this category, are aware of the issue at hand. They are also aware of the solution to address this problem. However, they couldn’t still manage to discover a perfect solution that meets their expectations. With excellent conversion copywriting, you should convince them why your services are superior to the solutions offered by your competitors. As a contractor, you should come up with relevant evidence and facts that make your services unique and beneficial.

Problem Aware

The problem aware category is aware of the fact they have a problem. However, they don’t have any idea about the solution to address the problem. These people are always on the lookout for a solution. Offering them content that aggravates their problem, you can create an impression that they need an immediate solution. Then, you can provide an inspiring conversion copy that presents a solution. It is the best method of approach to handle these people.


All other people, who don’t belong to the above-mentioned categories, can be branded as an unaware community. These people neither have an issue nor in search of a solution.

If you have a clear cut idea about all these stages, you can write impactful conversion ads for a contractor. Experienced copywriters create content based on the stages of awareness. On a fundamental level, this aspect dominates the focus of your copy. It also makes an impact on the copy length.

know your audience for contractor copywriting

Know what your audience wants with implicit data

You need to gather some implicit data to understand what exactly you are searching for. It is not about the opinions of the people that state whether you are a good or bad contractor. The focus is primarily on four important aspects, namely:

– Your brand name as a contractor

– Types of services you offer

– Competitors in your niche

– Services your competitors offer

When it comes to conducting a search on implicit data, you have to look at the problem your prospective customer encounters. The next thing is to analyze the benefits of solving the problem that your prospect faces. You must also assess the shortfalls, which refer to what your prospects want but don’t have any access to it currently.

Language is a very vital aspect as well. You have to check out for any exceptionally good phrases or wordings that help you make a strong impact on prospects. You have to collect implicit data using different methods, including social listening, review mining, and forums and comment sites.

Gathering explicit data is also needed

It is hard to find a better way to create a clear idea about the problems of your prospects than to ask them. You have to ask the right questions to make your conversion copywriting unique and impressive. You can make use of different types of survey methods, including Google surveys with an incentive, making use of customer decision analysis tools, and email surveys.

When you find what is important and relevant, you can make your conversion copywriting optimally convincing. You can find different types of tried and tested formulas to rely on while writing a conversion copy. The most prominent ones are AIDA and PAS. Experienced copywriters make use of these formulas side by side with the research conducted to structure the copywriting message with a powerful impact.

Once you create a copy, you must make the necessary edits to make it more attractive and engaging. It is necessary to eliminate unwanted linking words and adding more power words. When you focus on all these aspects with discipline, you can write a highly effective conversion ad for a contractor.


How to Copy write for a Welder and a Welder’s website

copywriting for welding


Welding is one of the most viable and sustainable professions which can help you earn a steady income. Almost every home and every business will need specialty welding services at one time or the other. It is a profession where very few are willing to try. This makes it one of the most desirable professions to have.

This article will guide you on how to write copy for a welder and how to ensure that your website, as a welder, is appealing and consequential.


website for a welder

Why Go Online

Much as welding is a highly marketable profession, there is stiff competition that is observed in the industry. Therefore, you need to find ways of tapping up the potential those new clients can bring to your business. In short, do not stay in a comfort zone. Rather, look for ways through which you can push your marketing agenda, and think about how best to attain a competitive edge in the market.

Having a website could as well be one of the most important initiatives in running a welding business. Ensure that the contact details in your website are clearly visible. A contact form plays a critical role in enhancing the performance of the welding business. Similarly, the functionality of the website plays a critical role in enhancing the marketing strategy of your welding business.

But perhaps, it is how you write your copy that matters most in selling your welding business. The copy you write have to be of high quality and appealing to your reader. In addition to that, the copies you write should resonate with the reader.

welding business copywriting

How to Copy write for a Welder and a Welder’s website

When you are writing copy for your website, aim to win the hearts of other construction companies, engineers, and repair shops. This is because they are a major source of business, and can be of much help in networking. Moreover, such professionals have a high standard of quality and they are going to challenge you to be better.

The profession of a welder is one general profession, but you can branch down to various areas of specialization. Anything that is made of metal could be welded. Therefore, if you identified various areas that you could branch down your trade, then be sure to state so. For example, you could have deep knowledge on the best ways of welding of planes.

The following are major opportunities for welding that you can consider, and your welding copy writing should reflect the same:

Infrastructure: welding of structures, making of buildings, and preparing construction buildings

The transportation sector: These include rail, automotive, maritime, and aerospace

Manufacturing: These include robotics, production, and fabrication

Industrial welding: These include power generation and mechanical maintenance

Long-form articles play a critical role in advancing the marketing objectives of the business. Clients who are looking for specific information are more likely going to prefer long-form content rather than short articles. With long-form content, you have an opportunity to roll out a comprehensive explanation of welding issues. There is enough opportunity to demystify complex welding problems that face the market.

soft skills in welding

The Need for Soft Skills

Your soft skills will play a critical role in reaching out to the clients. Welding is not only a science but an art too. In order to make an effective appeal to the clients, you need to show them the soft skills that you do possess. Hard skills cannot do much without the continued support of soft skills.

Communication skills are perhaps the strongest soft skills that a professional is supposed to have. You should be able to communicate to online visitors. Most importantly, you should be able to digest complex terms in a way that a layman can understand. For example, look for an official way on how best you can address criticism. If your customers complain, do not sweep the issues under the carpet. Rather, confront the issues head-on, and promise that you are going to rectify the situation.

Adaptability is a major characteristic in the welding profession. Do not be static; rather, be sure to embrace change when it comes. Be ready to learn new skills in the welding profession, and you are definitely going to adapt to a new environment.

Critical thinking is a soft skills that cuts across all professions. In critical thinking, a professional uses reasoning as well as logic in order to seek alternative solutions to problems. In critical thinking, one seeks a solution to problem without necessarily relying on mainstream methods of problem solving.

Active listening is a very important process of welding. In active listening, you are going to listen to what others are saying, and make sure that you respond accordingly. In addition to that, you are going to have a deep understanding of each point made, and meet the expectations of the client.


resume for welder


As a welder, you will find that you are going to need to send a resume. Perhaps, you could be on the lookout for a better job. In addition to that, you could be seeking out investors to assist you in a certain project. Peruse through the internet in order to evaluate how to write a professional resume, and make sure that you write one.

It should be noted that there are other terms which are related to welding, or serve almost the same purpose as welding. These include brazers, solderers, fabricators, and metal workers. You can proceed to use any term depending on where you are sending your portfolio. However, you should never lie in your resume. If it is found that you are lying, you are not going to be trusted any more, and you could lose your job and contract.

email copywriting for welder

Forms for Copy Writing for Welding

The writing of emails is now a common practice in professions, and welding is not an exception. For instance, a client who is located outside the country could instruct you on what you should do in his premises. Remember to have a dedicated email address for the workplace, and do not use your personal email address in work. Furthermore, have a habit of reading and responding to your emails. Perhaps, dedicate the first hour in the morning for reading and replying to your emails.

Email marketing has taken as prominent role in the day to day marketing of welding shops. Welders understand that clients who share their email have a lot of trust in the welders. This is unlike other options such as the social media where there is no much commitment shown. The market offers ample opportunities for an email newsletter program, and you can exploit these opportunities.

Apt professionals do record unique case studies that they noticed in the course of their work. For instance, some of the welding projects could have a set of challenges that require creativity in order to solve the problem in question.

As a welder, have a habit of carrying a business card. Having a business card shows that you are committed to your carrier. Another critical reason why you need a business card is that you are going to seek a referral. By having a bunch of them, you are going to hand them out to people who are willing to introduce you to others.

Like a university which prepares a brochure to market its esteemed courses, you definitely need a welding brochure that will present what you offer. A brochure will capture the critical elements of your institution, and what you offer. This applies, mainly, to welding businesses which offer courses and apprenticeship.


keywords for welder


Keywords are a critical component of your welder copy writing. Key words to include in your welding copy writing include the following:

-Welder shop near me

-Affordable welding services

-High quality welding services

b2b marketing for welding

B2B Businesses

B2B marketing is not common in welding, but that does not in any way mean that you cannot give it a trial. You can write content those appeals to seeking an opportunity of an influencer. It estimated that influencer marketing has 11 times return on investment when compared to traditional marketing.

As a welder, have a strong network for your welding business. For example, you could attend seminars and conferences on the best practices in welding. If you can attend online refresher courses, then do so. The more exposure you seek, the better the opportunities of selling your business.

You should understand that welding is not mutually exclusive and there are other related economic activities that one can do. For example, it is possible to compliment welding with woodworking and textile.

copywriter for welding

Why Hire a Copy Writer

A welding business is a highly demanding business. You are going to receive many calls, and you are expected to respond to those calls in the soonest time possible. Rather than doing copy writing on your own and produce a half-baked work, why not consider hiring a professional copy writer?

A professional copy writer has dealt with a variety of writing cases, including complex cases. Therefore, he or she will be in a position to use that experience in order to help you in the best way possible.

Hiring a professional copy writer will ensure that your final writing copy is refined. In addition to that, your clients are going to appreciate the writing, and this is going to lead to conversion. A poor written copy, and grammar mistakes, will alienate your online visitors.

hiring a copywriter for welding

Factors to Consider When Hiring a Professional Copy Writer

The first thing that you should consider when hiring a professional copy writer is the experience that one has in the welding business. It goes without saying that the professional that you choose should be experienced in welder copywriting business. Such a professional will have a deep understanding of the jargon and how to use it for optimal outcomes.

Second, it is very important that you check the reputation of the copy writer. The social media is an effective platform of collecting evidence. Variables and parameters that you should check include the following:

-What are others saying about the cost versus outcomes?

-What are others saying about the ability of the copywriter to meet deadlines?

-How available is the copy writer when needs be?

As a welder, you should engage in professional activities that you can afford. As far as possible, avoid having debt. When you have debt, you incur a lot of cost in interest and possible penalties. Ensure that the copy writer you hire for your services is affordable, and is able to offer you products and services within your budget.

It is important that you ask your friends and relatives on the best way to source a professional welder copywriting professional. Most likely, they have used one before, and they will not hesitate to recommend one for you. In addition to that, they can tell you in advance if they feel that a certain professional is not worth it.

welding future

The Future of the Welding Profession

The future of welding as a profession is optimistic. It is estimated that between 2020 and 2024, welding, and related professions, will record a growth of 4 % to 7 %. That is quite a sustained growth, and you should take advantage of the opportunities that will come with it. At the same time, do note that not many welders are going to enter the market. After all, not many Americans are willing to join the welding profession. Such an attitude is going to leave a lot of space for growth and the opportunity to earn a steady income.


Copy writing for welders is no longer a preference, but rather, a necessity. If you would like to stand out among the others in the welding business, then you need to understand that copy writing must be done in a professional manner. Welder copy writing will give you a competitive advantage. Overall, a copy writer will help you to achieve concrete marketing objectives.