The need to provide a safe and reliable financial experience caused by online payment processing has now become the primary requirement for financial institutions because in most cases customers do not carry the cards with them. In other words, banking customers must carry their own debit or credit cards with them. While trying to entice customers to carry their cards, most businesses make attractive offers such as freebies or pay-to-call facilities that attract visitors to their sites and make them carry more plastic.
You web site must be able to afford any loss or the threat of fraud that could take place with online processing. This can be done by implementing and maintaining a strong anti-fraud strategy in the banking and retail vendors. A newbie then gets thoroughly embarrassed when he or she thinks about the many cheques that could be troubled. Imagine the hundreds of cheques you may have cashed and personally witnessed while processing accounts through the internet – the magnitude of the monetary loss can be utterly unimaginable. A great example of this would be if you do pre purchase inspection car on your website (a big business where a lot of money is involved) if you’re not PCI compliant your website will get shutdown. This is why online processing is hence classified as a third party processing process – no involvement of the bank or the customer is involved.
If you wonder what exactly is the next step for online processing here’s a crash course. The term Payment Card Industry, or PCI Compliance Is used to describe the strict requirements that some futuristic vendors put into place when they introduce compatible technology for online processing processors. Banks, for example are obliged to ensure the payment security of their customers and need to put their customers mind at ease such that they can carry on with their businesses without worrying about the impact on their personal information. Retail vendors on the other hand enjoy a collection of legal rights – to use, modify, delete or otherwise disclose their customer data to anyone.
So how does a newbie writing marketer go about doing all this?
First he or she must create a web site with the requisite information about his or her business principles. This must contain testimonials, certifications and awards and whether the company offers any production samples. The payment processing company you select must be a trusted one. You might not need to deal with other companies, but it might be helpful to be a frequent visitor of forums for e.g. portalb execution. Go through the feedback and recommendations from some target group users – getting to know what the users consider as Kehillas. You can then formulate the best set of solutions that suit your requirements. Prepare a suitable questionnaire and contact each of those groups to evaluate how suitable your solutions are. Remember that these solutions must be affordable and near the perfect solution.
All this takes time and a lot of effort on the part of the web marketer. In fact, even with the amazing solutions to take care of the issues in a perfect manner, some customers may find that they don’t trust your solution.
If that happens, let them know that their money is being held in a secure environment and assure them that their information is protected under a data privacy program of a third party. These solutions must also be capable of quickly monitoring the online activity of the customers, including their accounts etc., in order to report suspicious activities further on to the concerned authorities. According to the latest PCI- compliance initiatives, the data stored under the store is extremely sensitive and cannot be allowed to escape unscrambled by anyone.
A customer, who violates the security policy of a payment processing company and wants his or her money back, must at least make an inquiry to the concerned authorities in the first instance. Proper authorities must be contacted immediately to come up with a suitable consultancy solution. The payment processing company should be able to understand the need to provide an appropriate solution for your goods and services. If it cannot, then it might be difficult for you to close the deal without incurring huge loss.