Service providers must compete with everyone else in the same niche for customers. However, they typically have a very local service area. This means you must stand out in location based searches as well as general searches, ideally both. Here are a few tips on how to write a promotional article for a home improvement contractor in Sacramento based.
Create Relevant, Quality Content
Create content relevant to your customers. How can they do the work themselves, and when do they need to call in the pros? Who should they call home improvement contractors Sacramento based to fix their DIY mistakes? What type of tools should they rent from your business, and what can they buy from a home improvement store to finish their Sacramento home renovation project? Ideally, you’ll reference problems Sacramento customers in particular face or mentioning common issues while talking about how fast a home improvement contractor in California based can arrive to fix it.
Add Local SEO Elements to the Content
Anyone can add location based key search terms. For example, integrate key search terms like “Sacramento home improvement” and “Sacramento building contractors” into the content. Location references like I-5 help your business show up in searches for contractors near the person. You can improve the local search engine optimization of your page by adding service areas. For example, you could list neighborhoods you serve like Curtis Park and Upper Land Park.
Include local references when giving people driving directions. You might advise people to pass over the Sacramento River before they start looking for the exit. Customers always value advice on where they can get free parking. You might advise them to park in cheap lots near the California State Capitol Museum or park in the Target at a given intersection.
Don’t Neglect NAP+W References
NAP+W stands for name, address, phone number and website. This is one case where varying references hurts your SEO. Use the exact same business name, address and phone number on every business directory entry. Furthermore, this needs to match the information on your website. For example, call your business “X Brothers Plumbing” everywhere instead of saying “X Brothers” and “X Bros Plumbing”. If your address is 123 Main Street on your home page, don’t abbreviate it to “St.” or refer to it as “Drive” elsewhere.
Why must this information be consistent in Google maps and the online phone directory? That is because the location based searches use this information to determine where your business is located. If there is variation in the location information, the AI behind the search engines is confused as to where you’re located. It comes up with a generic locus for your location instead of knowing you’re located at 123 Main Street in Sacramento, California. You’ll rank lower in local search results for a service provider. Unfortunately, people rarely look past the top three search results in location based searches.
Adding your website to every business directory entry creates trustworthy backlinks to your website. It also ensures that those searching for your business can go to your website. However, you should add hours of operation and other essential information to business directories when possible. Better yet, give them the ability to book an appointment through the business listing, if that is an option.
If you have several locations, create a separate business directory entry and homepage for each one. This prevents your local SEO from being diluted. It also allows each of your business locations to come up in search results. You can add hyper-localized home improvement contractor Sacramento references to each entry like referencing the neighborhoods you serve or landmarks within sight of your business when giving driving directions.