Anyone can write a blog but only a few can make it successful.
Blog writing has become very common these days. It’s one of the best ways of advertising, marketing, or reaching a large group of people individually. That’s why all the big brands are investing in blogs and hiring quality blog writers who can effectively write successful blog posts.
If you too aspire to write blogs that convert like crazy, then this blog writing guide is for you. It’ll help you write blogs that drive traffic and will help you become a successful blogger.
Basically, there are four steps to writing an awesome blog. Failing to follow a single step can ruin the whole thing. Therefore, be careful with each step, and your blogging skills will improve itself.
This four-step guide can convert any normal writer into a blogging beast if used properly. Read this article till the end if you really want to learn how to effectively write a successful blog.
Four Steps To Effectively Writing A Successful Blog
Here are the four steps that lead to an awesome blog and they will be the main focus of this post.
Step 1: Planning your blog post
Step 2: Creating an impressive headline
Step 3: Crafting the main body
Step 4: Editing
Now, let’s learn about each one of them individually.
Step 1: Planning Your Blog post
Writing a blog post from the beginning to end with all four steps completed requires time. Even if your typing speed is sixty words per minute, it can take you a couple of days or maybe a week to hit the publish button.
Planning a blog post alone can take several hours. But it definitely isn’t a waste of time instead it’s the most vital part of the blog writing process. It’s just like the foundation is the most important part of a building.
But how do you plan a blog? Here’s how.
Choose a topic
The very first thing that you need to do is to choose a topic that is interesting for you. You need to feel enthusiasm and energy while writing the blog otherwise it’ll be dull for the reader too and that’s why the topic should be interesting for you. There is a simple rule, if the writer enjoyed it writing, the reader will enjoy it reading. For example if you’re going to write about stair pressurization and it doesn’t interest you then that will come out in your writing and it most likely will not get read. However, if you are really into fire protection and want people to be aware of stair pressurization then your excitement will show and you will write a better blog post. Hope you got the point here.
Create an outline
No matter how great a writer you are, you always need an idea of how is your writing going to look like after you are finished writing. That’s where outlining the blog beforehand comes into play.
An outline is very short with just the main headlines that you will be using in the blog. You can take it as a rough guide to your blog.
A traditional outline follows this pattern.
1. Main Point
a. Point beneath it
2. Main Point
a. Point beneath it
3. Next Main Point
It certainly doesn’t look like a lot of fun, but it surely is vital for creating a successful blog. The main purpose of an outline is to keep you focused on what you have to cover in the blog and doesn’t let you slip away from the main idea of the blog. It’s not necessary to write the outline on your PC, you can write it on a piece of paper, or however, it keeps you focused.
Research on the topic
Taking your time and researching the topic of your blog is also very important. Every writer, no matter how experienced and amazing he is, does his research before he start writing a new blog. Yes, nobody knows everything, you included. Hence, research.
Writing about the topics that you don’t have much knowledge about but are interesting to you will help you understand the meaning of research. Because then you will have to write the whole blog via your research material.
One big mistake that beginner bloggers make is that they only rely on Wikipedia for facts. And Wikipedia is not always correct. The editors of Wikipedia do their best to provide real facts by going through each article but sometimes even their eyes fail to witness a mistake. Therefore, stay away from Wikipedia while researching for your blog.
For your general knowledge, every fact on Wikipedia is sourced from some other link on the internet. It means that Wikipedia is working just like a middleman.
So why cite the middleman when there are authoritative links on the Internet. Go for the real deal and research from the authoritative links only. Wikipedia lists the links from where it has cited the facts on a page. You can use those links for researching purposes.
Step 2: Creating A Strong Headline
Once you’re done planning your blog, it’s time to create an impressive and strong headline. It’s because it depends a lot on your blog’s headline that how many people will click on it. The more impressive the headline, the more people will click on it.
The main purpose of a blog headline is to grab the attention of internet users. Many websites use clickbait headlines to attract a large audience but if you really want your readers to come back again and again to your blog posts, never use clickbait headlines. A reader loses interest when the blog doesn’t live up to the expectations set by the headline.
You should vary your approach to creating headlines depending on the nature of your audience. For example, if your audience is marketers, people running startups, and businessmen, then you should go for super-specific headlines. It’s because they’ll definitely click on a headline saying “7 Things My Enterprise Did in 2019 to Grow by 784%.”
Now, this was a super-specific headline. People love ‘How to’ and ‘question’ headlines as well. But it all comes down to the choice of your audience. If you aren’t sure which kind of headline you should be creating, try experimenting and see which one is getting the best response from your audience and stick with it for future headlines.
Also, you can try analyzing your headline via online headline analyzing tools like EMV Headline Analyzer. This specific tool helps you take note of your headline’s emotional marketing value. Using such tools will make sure that you write a SEO friendly headline that bring more traffic.
Step 3: Crafting The Main Body
So, now you are done with planning and creating an amazing headline for your blog and is ready to take on the writing part. There are a lot of things that you need to consider while writing your blog to make sure that your readers love it. You will get to know about every aspect of writing a great blog post soon enough.
Many writers like to write the whole blog in a single sitting while others do it in parts. You can choose however you want to write, it totally depends on how you like to do it because there’s no right or wrong way of blog writing here.
But it’s not recommended to finish a blog in a zillion sittings. Try to finish it in as few sessions as possible. It’s because once you’re sitting and writing, you are focused and have some crucial points in your mind. There are high chances that you will lose those crucial points if you don’t write them right then.
Many beginner bloggers ask for writing shortcuts to finish a blog in hours because it takes them days to finish a single blog. The real thing is that there’s no shortcut in writing. It comes to you naturally through experience. In beginning, it will take you days or sometimes more than a week to complete just one blog. But once you get the hang of it, you will be finishing a blog in just a matter of hours.
Here are the most important tips to help you craft an amazing blog.
1. Use Images Effectively
Images are the primary attention grabbers after the main headline. It doesn’t matter how well structured your text is but if your blog doesn’t contain a single image, there are high chances that the reader will skip reading the whole blog. That’s why it gets really important to include images in every blog post.
Images make your blog visually appealing and also helps the reader to easily scan the whole text. You can use images to bring some humor to your blog and help lighten the tone of the post.
It almost becomes necessary to use images when it becomes complex to describe stuff via text. For example, the readers will never be able to read a chart’s data via text as easily as they will read it via an image of the chart itself.
Therefore, whenever it comes to abstract or complex topics, use images of diagrams, tables, infographics, charts, etc to make it easier for the reader to understand your point.
Many bloggers use a lot of images in their blog to make it easily scannable but many a times they end up lowering the processing speed of the page. It’s because they use high definition images that takes time to load. Instead of using the highest quality, upload medium quality images, they are clear and takes a lot less time to load.
2. Add Subheadings And Break Up Text
Formatting is very important for blog posts. Nobody likes to read huge paragraphs. Most of the readers first check out the format of a blog and then begin reading it only if they feel the text is easy to scan and is broken up into smaller paragraphs with subheadings.
Even if you have to go into detail in a subheading, use short paragraphs to break the text. Make it easy to read for the reader. Never go over three or maybe four lines per paragraph. This helps the reader to quickly consume all the information coming his way.
3. Use Bullet points
Bullet points are better than short paragraphs. Use them whenever possible. Bullet points highlight important information like nothing else. You must use at least one or two bullet list in each blog to grab the attention of the reader.
Bullet lists attracts readers and develops a sense of interest for your blog in their mind. Bullet points are like mini headlines, don’t write them like sentences and try to keep them symmetrical.
4. Put User’s Experience (UX) over SEO
Search Engine Optimization is important but not as much as user experience. Create a balance between UX and SEO. Optimizing your blog for SEO is recommended but only up to a point that it doesn’t lead to ruin the fun for your readers.
Everybody know that SEO drive traffic to your blog and improves your ranking but high quality content is what you need the most if you want to stay in the long run. So, put UX over SEO and offer quality to your readers and they’ll keep coming back to you again and again.
Step 4: Editing
If writing a blog is hard, editing it is harder. Editing a blog is a process of fixing sentences, typos, and grammatical errors and having a look at the whole blog as a single piece.
Word repetition can be boring for readers. Check for words that are repeating themselves and try to replace them. See if your text is broken well into short paragraphs.
Read the whole piece aloud and look for any awkward sentences. Any sentence that sound awkward is awkward, so you’ll know which one’s an awkward sentence and needs to be worked on. Don’t stop until each sentence in your blog flies off your tongue.
Don’t hesitate to cut sections from an article if they aren’t adding value to the blog. Forget it how much time you spent on writing it, if it isn’t adding value it’s a waste.
Once you are done with all the four steps in your blog, it will come out as a breath of fresh air and will surely become a hit on the internet. All done from my side, and it’s your turn to pick up your digital pen. Go for it and like a pro. Good Luck.