Copywriting Formulas that Work

copywriting formulas

Intro

To get engagement with the people you need to sell your product to, you need their attention. To get that attention, to make it undivided, and under your complete control during the time that they spend looking at a sales pitch about your product you need proven copywriting tips. Copywriting is an art of writing that has been around for as long as there were people selling stuff. But after the win of capitalism over communism the amount and practice increased steadily. There are many copywriting tips out there and it can be a challenge to pick the ones that will work for you and your product or service in particular. That is why we have prepared quite a number of tasted copywriting tips in this article that should suit your needs. The formulas or tips discussed in this article are:

  1. AIDA
  2. BAB
  3. Who Else Wants…
  4. The Four Ps
  5. PAS
  6. The Secret Of
  7. ACCA
  8. FAB
  9. Little Known Solutions
  10. QUEST
  11. The Four U’s
  12. SLAP

1 AIDA

Apart from being a very beautiful name, AIDA is an acronym that many copywriters might be already familiar with. The letters stand for:

A- Attention – some sentence or statement that rips the reader out of his or her comfort and straight into what you are offering

I- Interest – People like to be presented with new and interesting things about their lives and the things that they need

D- Desire – Make sure to let them know that they need something and that you are the one who knows how to give them what they desire

A- Action – And finally, make sure to let them know what to do to fulfill that desire, for example, a link to a product

2 BAB

The second on our list of copywriting tips is also an acronym BAB. It stands for:

B- Before – The first statement should paint a picture of the life of your users or customers.

A- After – You identify a problem in their lives and ask them what it would be like if they could rid themselves of that problem with a little bit of help, help that you offer.

B- Bridge – The final part of your message should be an introduction to the way in which they can bridge the gap between what their life is like and what their life should or could be if they listen to your solution to their problem.

copywriting tips

3 Who Else Wants…

The third on our list and finally one of many copywriting tips that are not an acronym. This tip is similar to your usual “How to” post. You have to identify the needs of your users or customers. And with a simple title that starts with Who Else Wants X you can attract their attention without much effort. Be sure to use a lot of very fine descriptive language. Put yourself in their shoes. Be sure to show how you were also in their shoes once before but managed to turn things around. These types of copywriting tips are more common in the fitness industry. For example:

“Who Else Wants a firm butt”

“Who Else Wants a Small Waist”

“Who Else Wants Broad Shoulders”

“Who Else Wants Big Arms”

4 The Four P’s

This writing tip is actually a two in one solution.

The first solution or formula was coined by Henry Hoke Senior. It goes something like this:

Picture – Create some sort of image of the present or future, something that is either a thing that you think people need or have a problem with currently.

Promise – You make sure that if they follow your tips or solutions that they will no longer be stuck in that unwanted present or that with your help they will be set towards their desired future in no time and with less energy wasted.

Prove – Find ways to make people think that your solutions really work. The best way to do so is to find examples of real people in real life situations who have been helped by your approach to their problems or aspirations.

Push – Now it’s time for them to take action, encourage them that they are indeed capable of doing everything that is needed and join your affiliate, click your link, or buy your product.

The second solution is really similar but replaces some words, for example, the Four P’s stand for

Problem

Promise

Proof

Proposal

It is similar but as you can see, this second approach is much more problem-based. It thinks that presenting something as a problem will make people much more likely to take action and do something. On the other hand, a proposal sounds a lot nicer than a push, which in some parts of the world or culture, might be seen as too aggressive.

5 PAS

The fifth tip on our list of the best and proven copywriting tips out there is another very famous acronym. The three letters PAS stand for:

P- Problem – Start by identifying problem users or customers might have

A- Agitate – Agitate the problem by presenting its real severity and the possible impact that it might have on them

S- Solution – The third and final part of this formula is when and where you lead them “into the promised land”. In other words, you show them that you offer the ideal, ultimate solution for that nagging, ever-present issue in their lives.

If we were to do research that looked at various copywriting tips and find one that has prevalent use among social media posts, the PAS would probably be the MVP of that list.

copywriting secrets

6 The Secret Of

There is some form of innate need in everyone to belong to something rare, unknown, secretive. People like to feel special, to know what only a handful of people know. That is probably the reason why conspiracy theories are so popular. It is also why Gnosticism and similar religions that were influenced by it, were so popular and still raise and fall even 2500 years after the first Gnostic texts. People want to be in something that only a few have the right or privilege of.

This tip or formula can be used in almost everything. Let’s look at some titles that are featured in various commercials, blog posts, etc.

“The Secret of Looking 10 years younger”

“The Secret of Steph Curry’s Jumper”

“The Secret of Tom Brady’s Leadership”

“The Secret of Steve Nash’s court vision”

“The Secret of Ronaldo’s Ball Control”

“The Secret of running a successful Pet store”

“The secret Restaurant Equipment for Sale

7 ACCA

Seventh on our list of wonderful copywriting tips is another acronym that is fairly easy to remember. The letter ACCA stands for

A – Awareness – There is a problem, with wide-ranging consequences, for your audience that they are not aware of.

C – Comprehension – This problem has a lot of levels and depths to it, make sure that you describe and explain every single one of them to the best of your abilities.

C – Conviction – Make them believe that the solution is in their hands, that they need just a bit of faith or conviction in themselves to help solve this problem.

A – Action – And finally, make sure to direct their newfound hope, will, and conviction towards action that helps.

This copywriting formula is mostly used by charities or other organizations that need to arouse a sense of compassion out of people. At times we all think that we had it rough, but it is copywriting tips like this one that can help people realize just how good their life really is.

8 FAB

This copywriting formula stands for:

F- Feature– You have a service or item that you want to sell or get noticed by people, so you describe it and every single positive that it could bring to the potential customer

A – Advantages – Sure, there are other products out there, but in the second part of this formula you take care to explain what the advantages of your product or service are.

B – Benefits – The use and appliance of your product or service will be life-changing for them. Describe and enumerate as best as you can the numerous benefits they will enjoy as soon as they start using your item or service.

One of those newer copywriting tips that take a novel approach of “It’s not important what it is, but what it does.”

9 Little Known Solutions

People might and often assume that just because something is popular it is also the best. That is not necessarily the case, and there are a lot of people whose automatic judgment may be to push for the little known as the superior option. This is where the number 9 tip on our list of proven copywriting tips comes in. Known as “Little Known Solutions to X”, this formula makes people believe that they are about to be part of a secret club. In addition to that, it can also make them reach for their wallets faster because it also states that the rarity of X makes it more desirable.

Successful copywriting tips make people feel good, special, and unique about themselves. A couple of example of this formula are:

“Little Known Ways to Make Gardening More Fun”

“Little Known Ways to rekindle Passion in your Marriage”

“Little Known Ways to keep your New Year’s Resolutions”

10 QUEST

You might not have noticed, but copywriting tips sometimes come with an acronym. The same is true about the tenth entry on our list of copywriting tips or formulas, QUEST. The letters stand for

Q – Qualify – The first step is to understand what your product or service is and who needs it, followed by the introduction as to why your product or service is the one to go

U – Understand -Make them feel like you know where they are, that their current issue was also your issue.

E – Educate – Show them what you have learned, tell them about every single way that you used to solve the issue at hand.

S – Stimulate – Praise your ways, show examples and proofs that will motivate or stimulate them to give your way a chance

T – Transition – Show them the way to become your customers. Now they are only people reading a post or ad, but once they try your product they will become different people, better people.

11 The Four U’s

The UUUU or the Four U’s principle stands for:

Useful – The first of the Four U’s is knowing that you need to be useful. Readers don’t have too much time to waste, so make their time count.

Urgency – make sure to make them believe that there needs to be action right away. Your product is limited, or something is so popular that it is flying off shelves. Even if you apply this to blog posts it can work. Just convince the readers that they will benefit from this post as soon as they read it.

Unique – Be sure to convince them that what you are offering is unique in the way that it will benefit them. People might see similar but the effects will be superior.

Ultra Specific – Be very detailed, as much as possible, ultra-specific about the three U’s that we mentioned earlier.

The creator of this copywriting tip was non-other than business guru Michael Masterson. He showed just how effective it can be when it is used or headlines or titles.

12 SLAP

The last entry on our list of the best copywriting tips and formulas is another acronym SLAP. It stands for:

S – Stop – Makes sure that you create something, like a title.

L – Look -that Title will make your audience stop and want to explore what you offer.

A – Act – Those two should make their mind eager for more and to find out more they will have to do what our final step implies

P – Purchase – THe final effect of this copywriting tip is making sure that the readers will go out and buy what you have to offer.

When you want to write a book blurb, for example, you can choose this formula.